From the marketing side three developments make the need for information greater now than in the past: global marketing, the customer-oriented marketing approach and the nonprice competition.
Information transforms the financial decisions governed by the numbers into business decisions based on the probability of alternative strategic assumptions thus it requires that the business has formulated a strategy and this strategy and its assumptions are challenged. Therefore, the organization needs to continuously innovate in order to remain and become antagonistic.
The management requires sales data especially up-to-the minute reports on current sales. It needs to have accurate data on stock levels of products, it needs information on customer profiles (financial and personal data), on marketing expenditure, on customers’ perception about the company and its products, on industry sales and market shares, on staff’s training needs, on financial aspects of the company (debts, loans, cash-flow, budgeting etc.), on R&D and on production line requirements.
The BMW Group follows the efficient dynamics strategy i.e. the environmental friendly car production and the customer orientation. Thanks to the use of flexible working methods and working-time accounts, the BMW Group directs its production capacities highly efficiently to changes in demand on the various sales markets.
Identify an example of each of strategic, tactical and operational decisions which might be/have been taken by your chosen business. Explain why these decisions are respectively strategic, tactical and operational. 18 marks
Number ONE expresses our claim to leadership, its letters O, N and E stand for Opportunities, New and Efficiency: we want to make the most of new opportunities and achieve new levels of efficiency. Essentially, the name Number ONE stands for everything we do in relation