Advertisig portfolio - Essay Example

Only on StudentShare

Extract of sample
Advertisig portfolio

The copywriting also suggests the devilish association but keeps itself pithy and short, which is the best way to drive the message home.
The second advertisement for Heinz ketchup (Appendix) is a good advertisement because it is creative and unexpected. The advertisement reads, “No one grows ketchup like Heinz”. This is an example of excellent copywriting; it adheres to the norms of being clear, direct and simple (Burton and Purvis, 1996). It is quickly and easily grasped and striking because it literally transmits its message for tomato ketchup by using the image of fresh tomatoes. There is no further clutter in the ad, so a viewer zeroes in on the image of the Heinz tomato “bottle” and the message. Since consumers typically view a print for less than 15 seconds (Pieters, Rosbergen and Hartog, 1996), this ad is likely to gain attention quickly and drive the message home equally home, hence as an ad, it is very effective.
The third advertisement for the Mini car is a masterpiece, primarily because of the layout format it uses. The advertisement occupies a full two page spread but the car occupies only a small corner. The juxtaposition of tire tracks with the staples at the centre of the page is yet another element that adds to the message of the advertisement and draws attention to its quality of smallness which makes the car desirable. McQuarrie and Mick (1996) have defined advertising rhetoric as an expression that systematically diverges from the expectation of the viewer by moving away from convention. This advertisement also achieves the move away from convention, especially in terms of its layout and the simple direct message inviting the viewer to try the Mini. The sparse copywriting in this ad only enhances its efficacy; it is simple, direct and drives the point home.
The fourth advertisement for fabric softener is also a ...Show more

Summary

The layout of the ad is good, with the color scheme of red leather jacket combined with black nails and the background of fire drawing the attention of the viewer. This…
Author : shaunkuvalis
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Advertisig portfolio"
with a personal 20% discount.
Grab the best paper

Related Essays

Portfolio management
An investor may hold a collection of investments to derive future payments that will compensate the investor for the time the funds are committed, the expected rate of inflation, and the uncertainty of the future payments. The "investor" can be an individual, a government, a pension fund, or a corporation.
7 pages (1750 words) Essay
Portfolio Management
That fund managers' characteristics simultaneously determine their portfolio return performance and risk as well as their own compensation is not surprising; yet, earlier studies have not accounted for this simultaneity. For example, it follows from human capital theory that managers with greater human capital (intelligence, etc.) should produce better performance and receive better compensation.
21 pages (5250 words) Essay
Portfolio
e inevitable, as every aspect of life involves some sort of union setup between people to make them deliberately work to attain a common target: trade unions in a corporation, project teams in offices, a convoy on a mission, a team of surgeons in a hospital, and a team of
6 pages (1500 words) Essay
Portfolio
In the succeeding paragraphs, I detail some of the ways in which the course helped me develop my critical reading, writing and thinking skills. I start with the thinking
9 pages (2250 words) Essay
PORTFOLIO
I have submitted this portfolio for my expository writing class in order to reflect on the barriers that I already had to overcome as a non-native student but as a student overall because I had other obstacles that others did not have. I hope to address some of the leaps and
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT