DATA ANALYSIS FOR TOURISM, SPORT AND THE CREATIVE INDUSTRIES - Essay Example

Q.2: All three measures of central tendency can be used in this case since the frequency distribution is symmetrical. The arithmetic mean is the most appropriate statistic measure since it readily gives the average number of trips an adult in the UK makes. Also, since there are no values that makes the distribution skewed, the arithmetic mean would not be biased in its representation. The value of the arithmetic mean is 1.83 meaning that based on the survey, an adult makes an average of 1.83 trips in the UK.

Although not as appropriate, the median and the mode can also be used in this case. Their values are both 2. This gives the reader an idea that most adults usually makes 2 trips in the UK. Q.3: The mode is the appropriate measure of central tendency for determining which among the 4 destinations is most frequently visited by the respondents since the data gathered here is nominal. In a quick glance, England is the most preferred travel destination since its frequency (21) is higher than the others. Q.6: The situation in question 6 can be viewed in two ways.

First, if the data is considered ordinal due to the ambiguity of the first (less than £30) and last (£70 or more) categories, the mode and median are the only useful measures of central tendency. The mode is thus £50-£59.99 since it has a frequency of 10 while the median is a value between £40-£49.99 and £50-£59.99. On the otherhand, if the data is considered as grouped frequency distributions or an interval data type wherein the first and last categories are given fixed numerical endpoints i.e. £20-£29.

99 and £70-£79.99, then the arithmetic mean can be computed. In this case the arithmetic mean was determined as £51.78. Q.7: Again, the median and mode are appropriate in this case since the data given is ordinal. Using both measures, it can be seen that most people found their travels to