Book Review on Tipping Point by Malcomb Gladwell - Essay Example

Prior to the book by Gladwell, the said process can be considered to occur on the basis uncontrolled factors. For that matter, the study of such events though can be considered of interest is merely accepted as inevitable and a common occurrence (Gladwell, 2000). The Tipping Point then can be considered as an important presentation of the idea explaining the phenomenon of having trends that cover a multidisciplinary area extending from public health to marketing. The term tipping point can be defined as the point wherein the different requirements to achieve exponential popularity can be achieved.

The different factors that are related to the said process are the main concept captured in the book (Gladwell, 2000). Based on the book, there are different important concepts that are presented. Basically, the said factors are considered essential and fundamental in the achievement of the tipping point and success in terms for the introduction and popularity of a concept or a product. The said factors are referred to as the Law of the Few, the Stickiness Factor, and the Power of Context comprise the majority of the book.

These factors are referred to as the Rules of Epidemics (Gladwell, 2000). The main points presented by the book revolve around the said concepts which can be considered to explain the trends and popularity achieved by certain products and concepts. In addition, important ways and methods to be able to achieve the said success are given. It is based on the presented slogan of the book that little things can make a big difference. This can means that the little actions undertaken by people can affect others exponentially (Gladwell, 2000).

Based on the study undertaken on the book, it can be considered that the ideas that the author presented are simple yet considerably accurate. Specifically, the effects of the said paradigms can had been extensively explained by Gladwell