Using Mental Force of The Employees - Thesis Example

People pursue good health and will do anything new that will help them to live a better life. Corporates too do the same by pursuing strategies of improvements and breakthroughs that create new products and new markets. This is a continuous exercise and any let up, in health or corporate endeavours will invite a decline. Innovations are the engine that persuaded the corporates to innovate. The source of innovation is usually the entrepreneur. These are individuals that come up with new ideas of what the market is likely to want or desire.

These people have usually gathered this knowledge through interaction with consumers. Sometimes it is the imaginative impulsive desire on their part to offer something new or different, at other times it is an improvement on previous knowledge. However in a corporate or large organisation environment it is often the employees who come up with innovative ideas because of their close contacts with consumers of the product or service of the company. They are very close to the ground realities and can be a great source of finding out the consumer desires or preferences.

Although they are employees, they have the entrepreneurial spirit to meet the expectations. This gives them the same satisfaction an entrepreneur would feel on the success and acceptance of his innovative idea. Despite the fact that the urge to innovate exists equally in the entrepreneur and an employee, the larger companies usually ignore the employee contribution. There are not many companies that rely on their employees to contribute towards innovations. Some companies are seen to make a half hearted effort by offering reward for new or innovative ideas to their employees but there is no regulated or organised effort in this direction.

There can be some results through rewards but these are few and far in between and just an improvement of the existing product or service and do not fall into the class of an innovation. It has been understood for very