According to Kanter (1995) such an action will not constitute an adequate response. This is so because success is based on an organisation’s ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71).
This paper is aimed at analyzing the case study of Amazon.com. In an attempt to implement a strategic and management turn around strategies by the CEO Jeff Bezos. The objectives of this paper can be examined from three dimensions. In the first instance, the paper seeks to outline, analyse and discuss the main issues concerning the case study Amazon.com. The first part of the paper provides the background while looking into the market in which the company is operating. The section also highlights the profitability and liquidity position of the company. Part two of the paper looks at the marketing strategies of the company by utilising the four Ps. The section further looks at the Human resource management strategies, operations analysis, the SWOT, PESTLE with respect to the case Amazon.com. The last part of the paper provides the conclusion and recommendation through the development of the strategic direction for the company.
Amazon .com worldly known as Amazon is a key and strategic player in the field of electronic commerce. Being a worldwide brand selling virtually everything through its online shopping experience with customers. Today, Amazon serves customers in more than 200 countries through its several retail websites. Its e-commerce business model has become a benchmarking platform for other businesses to develop their e-business. Through its online shopping access webpage customers can shop virtually everything from financial services to diamond rings. Thus, to sum up, while operating as an online and e commerce supermarket,