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Compare the impact of the credit crunch with the downturn experience by the fuel crises in 1973 and 9/11, when passenger numbers dropped dramatically, can British Airways recover And if so how or what would the airline look like - Essay Example

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This research is intended to give an outlook of how British Airways, the world’s second largest and one of the most prestigious airlines, is faring in these times of financial crisis. In order to study the effects more comprehensively, we have designed a comparison of the…
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Compare the impact of the credit crunch with the downturn experience by the fuel crises in 1973 and 9/11, when passenger numbers dropped dramatically, can British Airways recover And if so how or what would the airline look like
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Compare the impact of the credit crunch with the downturn experience by the fuel crises in 1973 and 9/11, when passenger numbers dropped dramatically, can British Airways recover And if so how or what would the airline look like

The paper is structured with a brief profile of the company as an introduction which is followed by descriptions of each of the crises mentioned above. The individual discussions are followed by an analysis that simultaneously considers the effects of the entire crisis taken together. At the end, a suggestion as to what can probably be the best way for British Airways overcome this crisis and regain its original grandeur is probided.
British Airways to cut more jobs as it slips into the red, 7 February 2009, [Online], Available: http://www.independent.ie/business/european/british-airways-to-cut-more-jobs-as-it-slips-into-the-red-1631733.html [April 14, 2009] 48
Townsend A., June 2006, Rumours Fuel Another Long, Hot Summer At British Airways, The Independent Business, [Online], Available: http://www.independent.co.uk/news/business/analysis-and-features/rumours-fuel-another-long-hot-summer-at-british-airways-405302.html [April 14, 2009] 49
British Airways is the United Kingdom’s largest international airline which connects more than five hundred airports across the world. It is one of the premium airlines in the world and truly, Britain’s own pride.
The birth of British Airways dates back to the last days of the World War I. On 25th August 1919, Aircraft Transport and Travel Limited scheduled the first international flight between London and Paris. The journey started from Hounslow Heath (near to the current Heathrow International Airport) with only one passenger aboard. He was accompanied by cargo that constituted mainly of newspapers and cream. This encouraged two more business groups to start their own air services; Instone started flying to Paris and Handley Page started operating to Brussels. However, there were considerable hurdles in front of these new companies in the form of high fares, low passenger count and poor technical prowess. The high subsidies enjoyed by rival French ... Read More
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