The 2008 fiscal year of Sony ended in the month of March and the audit reports show that annual sales that were made by Sony in the year of 2008 equaled about $US90bilion which is a great amount. The number of employees that Sony has equals to about 190,000 people located in the manufacturing factors and in the offices all around the world.
Sony is one company which has gained the success that it truly deserves and it has been known that it is one of the companies that is public in nature. It has got hold on the shares in four of the major stock exchanges in the worlds which include the stock exchanges based in New York, London, Tokyo and Osaka. In addition to this Sony is the brand with has about 1006 of the total subsidiaries located on an international scale (Squire, 2001, p. 22).
The marketing orientation evolved the ideology of marketing providing the newer way of thinking to people. It included the point that the customers or the consumers are the entities who are much more important than the profitability as customers are the stakeholders for the organizations.
It is being said that the marketing is still evolving and the better changes are seen in the field of the marketing these days. It is said that these days are the days when the evolution of marketing has entered into fourth stage. The fourth evolutionary stage of the marketing is known as the personal marketing orientation and this is the one that is considered to be the better approach as compared to ones in previous (Abramson, 2003, p. 44).
The fourth stage is the one that makes the point that the individual based marketing is the key to the successful marketing and by proper utilization of this stage and with proper understating this is the way that can be used to reach the customers on an individual basis. The marketing thereby can be done on an individual ...
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Recommendation 24 References 25 Bibliography 32 Introduction Airline industry is one of the top developing industries in the world. Airline industry assists in the financial development of a country, helps in foreign business, supports the growth of tourism industry and thus, increases the international investment.
It is believed by the contemporary economists that without the essence of ethics and moral values in business dealings, the firms can never deliver complete satisfaction to the individuals. Each and every business concern should realize that the net social marginal cost of their business dealings must be lower than that of the social marginal benefits.
It is totally based upon the set of belief regarding what is correct and what is not. Thus, it is very closely related to the concept of morality. Morality includes what is good or bad, right or wrong and is associated with justice and values. In other words, it involves the systematic process of determining correct or incorrect conduct.
Morality deals with customs, ideals and values ingrained in societal processes that explain the issues which are right or wrong. Ethics is more to moral ideals and the appliance of reason to expound specific rules and principles that establish right and wrong for a given situation.
In this context, it is stressed on the fact that relationship capital of an organization is the total summation of trust, experience and knowledge that the company has regarding their distribution partner, suppliers, employees and customers. These values are even more valuable than physical assets of the organization and are expected to derive long-term benefits for the same.
With the availability of technology and information, consumers have become more knowledgeable and smarter than ever. As a result, purchasing decisions have become much more concise, calculative as well as complex, where consumers go through a lot of information and data before making any final purchasing decisions.
It can be said that the only real responsibility a company has is to the shareholders is profit, therefore profit is the only motivation for a company. However, that assumption can no longer be taken as granted. Government pressure, regulatory
100000 people working for the success of Olympics which is another strength of this event. This huge manpower can make enough facilities for the successful execution of the event.
The major weakness of LOCOG is its smaller size. LOCOG is small