easure, track and monitor as well as continuously improving efficiency of services, quality and availability in hospitality operational environment (Knowles et al 2004).
The strategy to be employed include external analysis (this assess the clients, the marketplace, and competition) self analysis (this is the evaluation of business performance) strategy identification (this covers product strategies like product profile, target, and position) there is also an aspect of functional strategy which is basically differentiation. Strategy selection is the last stage that includes real scenario with core competencies in play (Knowles et al 2004). The following are very critical components of marketing that were addressed before real implementation of the plan; strategic objective (market share and profitability), customers (products position and market segment), and strategic focus.
The corporate market has been very tricky for Sunshine Hotel. This is indicated by the competitor sales report. This hotel is operating at average capital in relation to other hotels. Promotion - The marketing style adopted by hospitality Service Company was direct selling where advertisements were made through the media, fliers and mailing. Product- were packaged strategically so that clients could get packaged brands of services like transport accommodation and entertainment in one package. The hotel offered mini bar service, hotel shop, business service and internet (Kandampully & Sparks 2001). Price- the prices were set strategically in that some services will be packaged together, prices will vary seasonally and that collective purchases were discounted. Sales-sales were increased by diversifying the products; this means we operate bars, restaurants, accommodation, entertainment, transport, conference facility and internet. This resulted in the high corporate sales per weekday (847). Average room rates were fairly high (Kandampully & Sparks 2001).
Leisure Market: Leisure market seems ...
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The main purpose οf team-building is
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