How can Playstation3 sustain the dominance in the video game console war - Essay Example

Successful brands achieve higher customer loyalty- success being in the context of differential advantage. Brand names that have managed to monopolise their differential advantage will create strong brand name images in the minds of their consumers in terms of physical characteristics, name, symbols, and reputation. And loyal customers prove their commitments to a specific brand by spending more money and time and effort in order to obtain the brand of their choice. Successful brand names have differential advantages that result in profit and good market performance.

The international games consoles market manifested a growth of 14.1% in 2007 and has attained $14.2 billion. In the next 3 years, this international market is projected to reach $24.6 billion, which represents nearly 75% growth from its value in 2007. In 2007, the market has grown by nearly 20%, registering a volume of 74 million pieces. This number is anticipated to reach 96.6 million pieces, which is about 30% of its value in 2007 (Reuters 2009). Moreover, the US Console Games Forecast 2005: Analysis of Alternate Launch Scenarios projects that the US console market shall have a growth of $11.

7 billion next year. Moreover, the report says that the game console industry has become quite competent at product diversification to be able to address the varying wants of their target market. There are products that appeal to the majority and those that are particular to certain audiences. The biggest driver of ambiguity in this industry is when players shall introduce novel products and systems (Softpedia 2005). Sonys Playstation 3 and Microsofts Xbox are selling premium performance, while Nintendos Wii is leveraging on fun games which are more dependent on peculiar, nice controllers and effectual graphics.

PS 3 remains to be the most expensive, and is projected as a PC option. Microsoft Xbox 360 packages the