al Travel Time Solution which is “the first solution to overcome these complications (on arterial roadways) and deliver dependable arterial travel time and volume data while not presenting any privacy concerns” (Sensys Networks, Inc. ). Sensys Networkc Inc is located at 2560 Ninth Street, Suite 219 Berkeley, CA 94710. The company provides contacts to their different departments such as a dealer, a human resource representatives, sales representatives and technical support representatives.
Because the nature of the business’ products are so new and innovative, there are not a great deal of competitors in this marketplace. One major competitor is the Southwest Research Institute, who is involved in developing, implementation, and maintenance of similar traffic-related technologies, such as their Intelligent Transportation System (ITS). This research institute has been developing ITS technologies and other support systems since 1992, giving them somewhat of a competitive edge when it comes to development of such innovative software. This represents a threat to Sensys Networks, as with the growth of federal interest in the deployment of ITS software, Sensys Networks must develop more quality marketing to make their own ITS products and other traffic-related software systems more competitive in pricing and in offering support and maintenance of these systems.
The Intelligent Transport Systems Society is composed of those that utilize “synergistic technologies and systems engineering concepts to develop and improve transportation systems of all kinds” ( Intelligent Transportation Systems Society). The ITSS works hand in hand with the Institute of Electrical and Electronics Engineers (IEEE). Together with IEEE, ITSS sponsors conferences and symposium on electrical and electronics engineering and information technologies. Apparently, the ITS-IEEE partnership is still on the rise as they continuously sponsor conferences until 2009. The IEEE is also considered