The major segment of the stakeholders, the customers and their interests were overlooked by the company when they too much focused on other aspects of the operations of the company. The customer service standards have been adversely affected and the reputation of the airline has been affected badly in the few years.
In an ever changing world of business, customers have attained the topmost priority and the bargaining power of the sellers is low compared to the buyers at present. Moreover, competition has been increased a lot because of the new organizations entering into the airline business which forced Emirates airlines to think strongly in terms of restructuring its business policies and strategies to suit the needs of the current business world and the stakeholders. At present Emirates airline has started to reinforce its competitive power by implementing many revised strategies to make the customers happy.
Owned and administered by some of the royal family members of the Dubai administration, the major strength of Emirates airline is its immense financial capabilities. Money is not a barrier for emirates airline to try and test new strategies in its business to satisfy the customers. But this enormous financial strength, one way or other misled the company towards unwise strategies like untimely diversification overlooking the interests of the passengers. The rapid progress of Dubai towards becoming the world’s topmost business hub has provided immense scope of business for Emirates airlines. At present, tourists from all over the world selecting Dubai as their favorite destination for spending their leisure time because of the big shopping facilities it offers to the visitors and Emirates airlines can utilize these opportunities for their advantages.
Major airliners like Air India, Etihad, Gulf air, British airways, Qatar airways etc are raising stiff challenges to the smooth operations of Emirates airlines. These competitors are offering cheap ...
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(International Strategic Management - Case Study (Emirate Airline)
“International Strategic Management - Case Study (Emirate Airline)”, n.d. https://studentshare.net/miscellaneous/378698-international-strategic-management-case-study-emirate-airline.
Hence they created a market segment for themselves. Their strategy was not just to divert other airlines' passengers to them but to convert passengers of other modes of service to air travel. This required low prices to sustain competition, which in turn meant offering no frills, introduced direct sales, increased the number of seats and reduced staff.
Having experienced the SARS, July 7th, 2005 terrorist attack, and the Bird Flu, which have slowed down the UK economy and had an adverse effect on the hotel industry, there are now clear signs of recovery. This report will first examine the UK based Thistle Euston hotel market, discuss the main industry players and show the relative significance of key issues.
Constant evaluation of all the 4P's is important losing focus on any one of them can lead to a disaster. We will analyse the marketing strategy of Wal-Mart below keeping in view the 4P's:
Since the Wal-Mart are the retailing stores an array of products is available to cater the needs of the customers.
At present, the Imperial Tobacco Company is producing a large variety of cigarettes with the help of its technological innovation, which helped the company to retain their lead position in the market. "A consistent benchmarking system across the factories and are looking to develop this further, extending productivity and efficiency measures to the supply chain, logistics and distribution activities." (Imperial Tobacco).
Because of the current instability in commodity and oil prices and in interest and exchange rates, however, it has become difficult to attach an accurate value to companies. There are just too many variables and blind corners that could lead an equity valuation astray.
The European market is usually multicultural with airlines from other parts of the world such as Asia and Middle East but the western culture has dominated the European airline industry.
Due to the economic downturn, increased inflation due to high fuel prices, lack of product differentiation, deregulation by the Government and privatization of the industry has experienced a very slow pace of growth.
The focus of marketing is to project the image that Emirates Airlines is superior to competition in terms of in-flight quality and the delivery of concentrated customer service. Thus, internally, Emirates Airlines maintains a very focused philosophy
Secondly, to increase its entire market share and revenues globally, the company focused on acquisitions and partnerships with correlated businesses across the globe. A good example could be, in the year 2008