The general perception of the internet based information dissemination is often mixed. Some of them are of the view that these initiatives could bring significant benefits to the viewers while the other group are of the opinion that the internet medium could be very "annoying or intrusive" (Pacheco, 2008). Most of the commercial operators opinion that t he internet based operations would be the future gold mine. Also, the viewers feel that the medium of the internet gives them an unique opportunity to get any information in the most quicker and cost effective manner. The studies that explores the importance of views and reactions on the acceptability of internet and web content would certainly help to initiate steps to enhance the teachability of wen content. This exercise is inevitable considering the potential applications the internet have in all the vital domains of human interaction.
The studies have been undertaken extensively to assess the qualitative features of the web content that primarily results in their acceptability. On the research undertaken to analyze the aforementioned factors considering the web advertisement as the core aspect have given significant information. The factors like the volume of the content, the type of graphical illustration, the gender and age of viewers, colour and type of fond and artwork are considered in the investigation. The opinion from one such researcher was on the impact that the animation pictures have on the viewers (Zhang, 2006). The researcher was of the opinion that the animation always created displeasure among the viewers as even if the viewer is not inclined to see them they were forced to observe the content. But on the aminated banners positioned on the internet sites it was observed that these had resulted in the quicker reaction times and faster recall than the