These factors either independently or collectively possess a huge potential in building an organizations standing in the market.
An Organization is a body comprised of several identities and particular structure assembled together under a single roof for the achievement of a particular goal or a set of identified objectives. As stated by Carter McNamara (2007), an organization is basically a group of people that are intentionally structured to achieve a complete and a common target of aims. These organizations can consist of either two to millions of people.
This firm structure called as an organization possesses a great deal of factors that can affect it directly and indirectly as well. Similarly, an organization includes internal and external factors that can lay down several impacts and effects upon it. The internal factors possess the capability to inspire the organizational activities internally. Contrarily, the external factors can influence the organizational acts externally.
The internal forces of an organization include the organizational mission, the structure and strategy of the organization, the organizational design, the organizational culture, the administration and the top team of the organization and many others.
The organizational mission enables the basic standing of the organization. If the mission of a firm is strong and stable, the entire organizational team is focused towards achieving and accomplishing the goal. Contrarily, if the organizational goal is unidentified and unclear, the team shows no motivation and encouragement towards the goal accomplishment.
The organizational structure and strategy are the essential forces that lay down the basis for the organizational development and progress (Burke, 1982). Through the strategy of an organization, all the team members can be bonded and united and can be motivated towards the attainment of the organizational goal.