The Best Business Model - Essay Example

The focus of attention can move from making better stuff to investing in selling stuff better. The author elaborates this idea by stating that in the 90s most of the companies were trying to sell their products in new ways rather than detoxifying them. Haque shows how Detroit’s business model innovation of integrating into auto finance resulted in perverse incentives and he purports that “the costs of business model innovation exceed the benefits” in most cases and this can also result in the financial crisis (Haque).

The author concludes by stating that business model innovations should give primary emphasis on making insanely great stuff by detoxifying and dezombifying the products rather than seeking new ways to sell the same old products. Haque’s arguments deserve attention as one can find many companies that sell products of poor quality and aim at short term benefits. Similarly, there is a possibility that the emerging of a new business model can sometimes affect the product adversely. Thus, Haque is advocating for a competent product innovation instead of a new business model innovation.

However, I feel like disagreeing with Haque because one cannot separate product innovation from the business model as sound and competent business model innovation is a necessary prerequisite for the marketing of any products, however insanely great they are.