We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International Marketing - Essay Example

Comments (0) Cite this document
Summary
The business provides fashion products and accessories to a wide variety of consumer demographics, housewares, food and beverages, and cosmetics and fragrances as part of their store concept. In order to improve…
Download paper
GRAB THE BEST PAPER

Extract of sample
International Marketing

The Italian retail trade experienced a growth rate of 1.2 percent in 2003, led largely by recent developments in distribution which sprang from changes to long-standing import barriers in the country (alibaba.com, 2008). Easing of legislative restrictions have made the Italian marketplace more favourable for retailers of all varieties in relation to ease of setting up new business ventures in this country. Lower costs plus the development of a new distribution infrastructure in this country make it appealing to international companies looking for new market opportunities.
M&S products are considered fast-moving products and, in Italy, these types of goods are purchased by a younger market audience (Eghbal, 2007). Marks & Spencer has often been criticised for not appealing to younger demographics, instead relying on far-too-traditional marketing which has driven the business’ operating model for over 80 years. M&S must be aware that younger demographic purchases will make up the majority of fashion and houseware purchases in this marketplace.
The Italian economy is currently experiencing the worst recession in the last sixty years, with household consumption rates falling by 1.1 percent in early 2009 (OADBS, 2009). However, despite this recessionary environment, consumer disposable income levels grew by 4.3 percent since 2008, indicating that there is strength in consumer incomes and availability of resources needed to purchase M&S products (OADBS). In comparison to other European countries, declines in spending in Italy are not as substantial while other countries experience more difficulty in a recessionary environment.
“There is an imbalance between the north and the south of the country” in terms of retail infrastructure, with more competitors and the existence of distribution infrastructures in the north region of Italy (alibaba.com, p.1). Because of this infrastructure, the northern regions of Italy ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International Marketing Essay Example | Topics and Well Written Essays - 2000 words - 4”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/379998-international-marketing
(International Marketing Essay Example | Topics and Well Written Essays - 2000 Words - 4)
https://studentshare.net/miscellaneous/379998-international-marketing.
“International Marketing Essay Example | Topics and Well Written Essays - 2000 Words - 4”, n.d. https://studentshare.net/miscellaneous/379998-international-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International Marketing
Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
4 Pages(1000 words)Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 Pages(3000 words)Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 Pages(3000 words)Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 Pages(3500 words)Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 Pages(1000 words)Essay
International Marketing
As Solomon (1994) noted, going international presents an opportunity for a company to increase profitability and diversify risk. As the international marketing manager of Highland Spring ltd,
12 Pages(3000 words)Essay
International Marketing
Still, there is a possibility of containing the grey market, through the implementation of both formal and informal process to the
4 Pages(1000 words)Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 Pages(3500 words)Essay
International Marketing
It has been found that almost 48% of eBay’s total profit comes from the international business. eBay has always developed a proper plan before entering into any international market. In 2006 the company decided to enter in China through joint venture or
2 Pages(500 words)Essay
International marketing
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
5 Pages(1250 words)Essay
Let us find you another Essay on topic International Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us