Understanding destination loyalty is not a simple task mainly because of the more dynamic and interrelated business that is carried out in this particular industry. There are currently many theoretical models. However, they do not provide information about how to create loyalty…
Case in point is India, where the emergence of international chains of hotels have increased and even boosted the tourism industry and increased tourist loyalty (Luring Tourists, Tatas Way, 2003).
The result is the change that is experienced around the world regarding tourism, that is the globalization of the tourist industry with help of hotel industry (Luring Tourists, Tatas Way, 2003). With the reduction in the rates of destinations and tours, increase in loyalty cards and other tourist attractions and various bank incentives such as travel points etc. the challenge to maintain customer loyalty is not an easy task. Destination loyalty has been defined as “the level of tourist’s perceptions of a destination as a recomedable place” (Chen and Gursoy, 2001, pp 80).
While there are many theoretical assumptions made about ways to maintain tourist loyalty, the facts remain far more complicated (Environmental Impacts of Tourism, nd, np). The global situations in safety, prices, economic instability and travel and visa complications have reduced the once so popular industry (Valle et al, 2006). Environmental issues and the rise in the natural calamities have influenced the tourism industry tremendously. These include natural disasters such as droughts and volcanos, earthquakes and landslides and hurricanes etc. The climatic changes are not to be ignored in the tourism industry (Environmental Impacts of Tourism, nd, np). The decrease in the snowfall rates can lead to a shorter season of winter tourism and destinations. The damage to the coral reefs can also lead to a decrease in the number of tourists heading there. This in turn affects the customer loyalty, for without the presence of good environmental scenery, the tourists will not be interested in taking another trip (Environmental Impacts of Tourism, nd, np).
Now mostly, tourism has been overcome by business purpose travel, compared to holiday travel. However, there is still a big market for holiday ...
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tification of New Ideas and Trends 17 4.4 Proposed Marketing Communication Model 18 5.0 Conclusion 19 References 20 1.0 Introduction The research paper is aimed towards the identification of strategic direction of a mature tourism island destination and finally development of a future communication strategy for the destination.
It enables both traditional and online marketing firms to attract, convert and maintain high value visitors, improve packaging and also increase customer life time. It requires an agency which is interactive to think broadly and to operate on the right grand scale.
The projection estimates for the industry is equally enthusiastic. The World Travel and Tourism Council predicted that the global tourism turnover would reach $7 trillion per year (Buckley 2009, p.4). The WTO cited that the current figures both in financial receipts and international arrivals will double by the year 2020 (Pforr and Hosie, p.93).
Other popular landmarks comprise of Buckingham Palace, the London Eye, Tower Bridge, St Paul’s Cathedral, the Shard, and Trafalgar Square. London has many galleries, museums, sporting events, libraries, and other cultural institutions, comprising the National gallery, British Museum, 40 West End theatres and British Library.
This analysis is going to explore some of the factors that affect tourism in this chosen destination which lies in the southern region of Africa.
In the African continent, South Africa forms the economic powerhouse and the Western Cape region of this country is home to one of the most diverse, dynamic and innovative economies on the continent as a whole (Western Cape Business 2009).
According to the report every major destination is in competition with other destinations world-wide. It is important to know what others are doing not only to avoid duplication but also to aid in a differentiated product offering. Differentiation is simply not possible without comprehensive knowledge of what the competition is doing.
tionship to the history of Beijing as a tourism attraction, the political influences of China as a communist nation, and the following marketing events that have taken place. The purpose is a descriptive review of Beijing’s marketing strategy, as it is part of the public
It requires an agency which is interactive to think broadly and to operate on the right grand scale. The tourism destination marketing employs different marketing and promotional practices according to Oxford Business Group
In this paper only one target market will be considered that is the hard adventure market. Although the proportion of the hard adventure market is quite lower than that of the soft adventure market as discussed
The concept of destination marketing has not only enhanced the scope for the travel and tourism firms, but has also contributed towards enriching the economic and social values of sites (Volgger and Pechlaner, 2014). This
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