Jet Blue has been a reputable company in the airline sector within USA since its launch in year 2000 due to being a low cost airline company; the company achieved low operating costs while offering customers a pleasant flying experience. Jet Blue chose to target larger…
Jet blue is known for its low cost strategy in the airline industry. It has been seen that increasingly companies are entering the airline sector with the aim of having lower fares, however Jet blue is known to be the most successful one in achieving these low fares. After September 11 2001 bombings the airline sector was said to be in recession, many of the airline companies filed for bankruptcy during that period. The best option available for airline companies to survive was to come up with any innovative solution. JetBlue and many other airline companies shifted towards a “no frills” low cost strategy. Many were unable to achieve it successfully but JetBlue did survive with the implementation of the low cost strategy. This was done with the aim to attract customers towards the airline sector which was being neglected and lesser people chose to travel via airlines. But once JetBlue came up with a low fare many customers gradually shifted back towards its airline services making JetBlue a very profitable venture (Bangs 2002, Wynbrandt 2004 & JetBlue)
In early 2003, JetBlue, continued to see opportunities to grow by adding both new markets and new flights to existing destinations. In February, the company announced that five new flights would be added to the West Coast from New York and Washington DC. The company has also added flights between New York City (JFK Airport) and Las Vegas, San Juan, Peurto Rico and Bufallo, New York. JetBlue is known for its point to point route policy which has changed the philosophy of the airline sector. It greatly emphasizes on saving time and thus tries to improve the experience of the customers by having those routes which do not need a stop (Gittell et al 2001 Aviation Week and Space Technology 2008 & Wynbrandt 2004).
With the airline sector expanding new methods of attracting customers have arose. Such a feature is also ...
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Other forms of compensation include overbooking as it is stated in the JetBlue contract of carriage where any customer that is involuntarily denied access to boarding are entitled to $1300 (Reiner, 2009). In cases of on ground board delays then all customers are provided with free food and drink, access to clean restrooms and incases of medical problems then also medical services are offered for free.
Jet Blue, like any other startup company, started with a vision. When David Neeleman dreamt of an airline that would offer “[…] high quality airline services at affordable fares, (Gittel & O’reilly, 2001, p.2)” it was the birth of the idea that
The most important consideration is what form of capital structure would be most helpful in maximizing the firms value. This paper seeks to address the issue of what constitutes an optimal capital structure, and what
This was a nightmare for such a company, which had established its business on the basis of high-quality customer service. This was a management fault, caused by the transfer of the airline’s 840,000 files which contained data on transactions for earlier
e then the customer will be offered accommodation on the next available flight without incurring any extra charges on the required fare, and also a $50 will be issued to the same customer as credit good for future travel. Other forms of compensation include overbooking as it is
ver, to remain competitive, these services should provide good quality to their customers through collaborative efforts of employees, management and all other stakeholders. In fact, customers’ satisfaction depends greatly on the interaction between them and employees; hence,
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