an Heiliger, vice president of technical operations at Facebook when he spoke to CNET News.coms Dan Farber in an interview on July of 2008 (CNET News.com 2008). Today, the statistic shows 300 million active users whom the 50% of that users are logging on to Facebook at any given day (http://www.facebook.com/press/info.php?statistics). What makes this social networking site so cool and engaging? What makes it so different from any other sites that has the same platform? What are the factors of its success? If speed of growth is the major factor of the Facebook’s success, there must be reasons then that this speedy growth is taking place.
1. User friendly interface – compared to other social networking media, Facefook is so much easier to use. According to Regnard Raquendan, (web and usability consultant), the key that holds the success of Facebook is its usability (http://webstandards.raquedan.com/?p=251). Its applications are very easy to learn, no wonder even older people find it easy to use. Its efficiency is quite remarkable; it performs actions fast, from friend recommendations to displaying of mutual friends. Its graphic design and layout is consistent. People are satisfied with its simplicity (Rquendan, 2008).
2. Strong links – in the world of technology, strong links means the capability to connect with other people and institutions easily or effortlessly. Strong links allow people to have direct communication with other people. In social point of view, these strong links are equivalent to families, close friends and colleagues. Weak links namely friends of friends, acquaintances, co-church members, and many others like these are also social links no matter what. In connection with Facebook, it is this power to connect people is the one that contributes to its success. It can easily link people together, and those who are not close to each other have now the opportunity to know each other better, and become true friends. It has the ability to