StudentShare solutions
Triangle menu

Marketing and Strategy: Markets, Competitors, and Customers . Assignment (Case Analysis) - Essay Example

Nobody downloaded yet

Extract of sample
Marketing and Strategy: Markets, Competitors, and Customers . Assignment (Case Analysis)

There were only 87 undergraduate students in the beginning (University of East Anglia, n.d.). University has always tried to provide education in a uniquely distinct way as the main objective of the university is to ‘do different’. Currently there are almost 300 courses which are offered to the students (University of East Anglia, n.d.). Currently there are almost 13000 students in the university (Study Abroad Office, n.d.). UEA pays lot of attention on maintaining healthy business relationships with different international, national and local organizations. University offers various facilities to different organizations. It allows using its infrastructure; it allows organizations to work with its students as well as academics and stuffs. University also provides help in terms of funding, training and development etc. (University of East Anglia, n.d.) Such a well established renowned university in UK can adopt various strategies to improve its current market situation and develop new markets within 2018. This could be done by critically analyzing the value curve and various other marketing and strategic management theories.
Value curve is basically a very effective tool used to create new market space for a particular company or industry. It is a graphical representation that provides an overview of the present performance in a market place which is a known one. It also helps to understand the main focus of competition regarding investment, role of various factors in the competition and different offerings to the customers. In the horizontal axis of a value curve represents various factors which determine the competition and investment, whereas the vertical axis represents the level of offering which is received by the customers (Yang, B. n.d.). Apart from value curve there are other strategic management and marketing theories like porters five forces analysis, SWOT analysis which would be effective tool in ...Show more

Summary

It is located in Norwich. This paper provides a critical analysis of the value curve model and some other strategic model. The paper also provides various strategic recommendations for…
Author : camrenruecker
Marketing and Strategy: Markets, Competitors, and Customers . Assignment (Case Analysis) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing and Strategy: Markets, Competitors, and Customers . Assignment (Case Analysis)"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing and Strategy Assignment
Business organizations are trying out various tactics like predatory pricing as well as innovations in marketing communications and overall product mix in order to segregate their products and services from rest of its competitors. This has led to organizations undertaking innovative means to showcase segregation in their product and services in order to attract customers and beat their rivals (Porter, 1998, p.169).
8 pages (2000 words) Essay
Understanding Customers and Competitors
Whenever possible, companies should try to be proactive rather than reactive. Understanding the Customers and Competitors is a vital issue and SWOT analysis is the key tools in this regards.
20 pages (5000 words) Essay
Target Customers and Marketing Strategy
Marketers should apply different strategies and techniques in order to reach target market and create effective marketing strategies. One approach, widely known by managers, is set out by Abraham H. Maslow in his book "Motivation and Personality". Maslow's theory of motivation claims that human motives develop in sequence according to five levels of needs.
8 pages (2000 words) Essay
Understanding Customers and Competitors
The growth of the airline is expected to continue because of the popularity of low fares, the willingness of passengers to forego traditional airline services in order to avail of low fares and the ability of Ryanair
14 pages (3500 words) Essay
Marketing assignment
an be further used in improving their product’s value offering, devise attractive marketing strategies, attracting the customers and efficiently penetrating their target markets in order to reach their core customers. Market segmentation can be regarded as an adaptive strategy
12 pages (3000 words) Essay
A Strategic Marketing Assignment on Etisalat
The telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year. The market is very wide and has as many as almost 250 million mobile subscribers.
18 pages (4500 words) Essay
Target customers and marketing strategy
One approach, widely known by managers, is set out by Abraham H. Maslow in his book “Motivation and Personality”. Maslows theory of
8 pages (2000 words) Essay
Individual assignment
The approaches that are taken in the learning school of thought is basically the management of the organization, in this case Unilever, constantly need to be on the roll of finding out what steps and
4 pages (1000 words) Essay
Marketing plan assignment 2
Hawes & Curtis is a popular British shirt making company, which was founded in the year 1913 by two individuals named Ralph Hawes and Freddie Curtis. Apart from shirts, the company is also efficient in providing
5 pages (1250 words) Essay
Marketing Strategy Formulation Assignment
The Wall Street Journal by Tita (2014), Parker Hannifin is reported to have introduced robotic legs for disabled people targeting the global communities. The device is called ‘Indego’, which can be used by people who are restricted to a wheelchair or having lower-body
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment