first coined in the 1950s whereby the young adolescents were newly identified as a separate group of individuals with distinctive needs and since then has been associated with a range of products popularly marketed by the media as exclusively for teens such as ‘teen magazines’, ‘teen clothing’, ‘teen fashion accessories’, ‘teen music’ and the likes (Storry et al, 2002). A further offshoot of the term is “tweens” which includes a much younger age group i.e. eleven and twelve year olds since they are often found to emulate the older teens and display more or less similar needs and wants especially with regard to fashion. Fashion is no longer a restricted domain meant for adults and has crept into the wardrobes of a much younger generation thereby creating a whole new market to satisfy the demands of this emerging trend. Children as young as six are often seen attending make up parties and wearing crop tops and displaying fake tattoos. With changing global trends teens today have more buying power and are often seen shopping for themselves in malls at stores catering exclusively for them such as Gap, Tammy Girl, Children’s Next etc. It is on account of such a trend that a study influencing their buying behavior, particularly related to fashion products is of utmost significance to marketers. For instance it is often observed that teens today are largely influenced by Teen idols such as “The Jonas Brothers”, “High School Musical” stars, “Disney Channel” etc and Teen magazines such as “Seventeen”, and “Teen Vogue” which is playing a major role in dictating their fashion trends.
The association between consumers’ attitudes towards certain clothing items and human behavior can be explained with respect to the society we live in since it plays a major role in the manner in which the consumers react and make their buying decisions. Most of the Western World can be regarded as a consumer driven society where the individual ...
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“MARKETING: PRINCIPLES AND PRACTICE (LEVEL 1) Essay”, n.d. https://studentshare.net/miscellaneous/380617-marketing-principles-and-practice-level-1.
Consumers seek a range of products and services in their daily buying behaviour that has been recognised in this present trend. With this concern, the modern organisations are highly focusing towards keeping in line with the buyer’s decisions with regard to their preferable and desirable tastes and demographic conditions.
Several factors play a significant role in the decision made by the buyer to purchase a product. These factors are such as product quality, fashion, price, celebrity endorsement, design/packaging, and family correlation with the product (Shafiq et al., 2010, p.10577).
Marketing helps to create both consumers and producers satisfaction through exchange activities. Marketing approaches enables marketers to avail commodities which are required by consumers at specific place cost effectively. This enables companies to generate revenue for sustaining production activities and design approaches to sustain their clients (Fuller, 1997, p.14).
on for General Practice 21 Performance Measurement 22 Financial and Operational Principles in Managing Healthcare 23 Role of Manager in GP Practice 24 Leadership Theories 24 Conclusion 26 References 27 Component-1 Introduction Marketing can be considered as a benevolent set of practices that often adopts as well as executes by an organization in terms of generating greater value to its different customer groups.
The company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape the people’s perceptions towards a certain product.