h Airways is still in an open competition with several other airlines, this is to assure its realistic, practical and superior efforts to keep its name high amongst other counterparts.
British Airways (BA) contains a formalised composition with a number of predefined policies and measures, and it’s because of its magnitude and the global range of its movement. The objective of this assignment is to analyse the practices and to outline British Airways approach to managing change in its organisation according to the current economic climate all over the world. (Vrana, V, 2006, 510) This issue assumes a particular relevance in an increasingly competitive environment in the service industry. The report is divided in two parts. The first part analyses the strategic approach to the market and the corporate culture of the airline. The second part includes some recommendations to help the current standing of the air line as a result of worldwide economic disaster.
British Airways plc (BA) is amongst worlds major international airlines, that carries greater number of passengers from one destination to another than its other competitors. British Airways is a scheduled international passenger airline. (Law, Leung and Wong, 2004, 105) The Companys main activity is the operation of international and domestic scheduled traveler airline services. The Company also gives other services to other parties, for example aircraft maintenance.
British Airways have a board and a leadership team. Whilst the structure would lend itself to a hierarchical one, British Airways encourage employee participation, suggesting a top down and bottom up approach. (Lewis, 2008, 960) British Airways are set up as a traditional hierarchical structure; however management is moving into collective decision making, involving all employees. (Strategic Direction, 2006, 26) BA operates from many airports, but its main base is at London Heathrow.
BA has improved the range of services it can offer customers