The mashup software made this map so interactive that it enabled guests to reserve or to get confirmation of the reservation or to make any query by just clicking an event on the map. Mashup even enabled the guests to receive photos of hosts and the house.
Wiki was used to manage the customer relations. Information regarding location and contact were there on wiki for each volunteer. There were wine-related cartoons, advertisements on wiki. Even an interactive location map was integrated with wiki so that guests can make their reservation and get other information.
Web 2.0 technologies have redefined the World Wide Web communication by permitting users to comment on a blog or create content (Gonzalez, April 6 2008). This has enhanced the quality of interaction. Stormhoek used blogs to find out the hosts and guests for 100 wine tasting events which would increase their sales. This increase in sale was due to the proper use of blog which was created and operated with the help of web 2.0 technologies.
Blog spam refers to random comments posted automatically by the marketers for the purpose for promotions. It is a problem because it is an illegal use of somebody else’s blog to get more clicks. Blog spam gets the traffic away from the original blog to the visitor’s blog (Hill, 2006).
Wackå, F. June 18 2004, Corporate Blog – A Short definition, Your Guide to Corporate Blogging, Retrieved from http://www.corporateblogging.info/2004/06/corporate-blog-short-definition.asp (November 7,