There are 3 parts in this assessment and i decided to write about Ipod this product. The titles are in the assessment brief and pleas use them as the title for each part of the assessment
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There are 3 parts in this assessment and i decided to write about Ipod this product. The titles are in the assessment brief and pleas use them as the title for each part of the assessment - Essay Example
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Extract of sample There are 3 parts in this assessment and i decided to write about Ipod this product. The titles are in the assessment brief and pleas use them as the title for each part of the assessment
It is time that Apple makes a move to intervene in iPods product life cycle (PLC). iPods first-movers advantage is waning, and needs a revival of customer interests or find new ones (Abel, 2008).
In todays volatile business environment characterised by changes such as new market development, technological innovation, regulatory requirements, and changing consumer behaviours, technology based companies like Apple need to harness factors that are within their control. Zook (2004) recommends that companies or brands should progress by simultaneously investing in current business and responding to the new opportunities. To achieve this, companies must scan the environment and evaluate its current marketing programme in order to revise its marketing strategies for achieving growth (McGrath 2001). In the following sections, the author shall study these aspects pertaining to Apples iPod brand particularly relating to the UK market, and offer recommendations for improvement.
Every business must operate within its macro and micro environment. The micro environment refers to factors that operate and immediately linked with the firm while the macro and competitive environment is the general factors that affect all firms. The environment can be evaluated so that the best opportunities can be capitalized to the advantage of the brand (Porter 1980). iPods macro and competitive environments are discussed as follows:
Political - The UK is undergoing tremendous social and political change which influences its consumers as well as businesses. The British society has become more aware of their environment and their legal rights. They want the government to take active part in passing bills and implementing laws which have positive impact on the society, environment and the country at large. Even in technological innovation, they are concerned ...
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At this stage, SABMiller Beer notices sudden drop of a demand for regular beer so that it will be a time for its business to map out new strategies to stimulate another demand either in the present market or in a new environment. It has not reached obsolescence because there is hope for its survival in another market.
The same aspect could be as a result of increased technology that by passes the product thus pushing it further towards its last phases in the product life cycle. This leads to a scenario known as obsolescence. This happens to be a situation where a product on offer in the market may never be attractive to the consumers and may also not be wanted regardless of whether or not it can still operate well (Pride & Ferrell, 2011).
The life cycle of the fax machines had passed maturity stage and is now on a decline. With the sudden swift of technology changes there is an indication that it is headed in that direction. The use of internet, mobile communication, e –mail and other sorts of technological applications made the usage fade into background.
the proper way of promoting an idea and at the same time, help us learn to gain confidence in ourselves when we would be required to face our target audience. The basic objective of this report is for us to review, evaluate, compare and analyze the performance of the other two
w/high entertainment product, and a second survey helped to identify the target market, which will be for a biscuit with a high degree of taste and highly associated with entertainment. The positioning therefore are the twin qualities of high taste and high entertainment, which
The patient had a general size of the head. Another significant normal finding I managed to figure out is that there were no deformities on the head. I also managed to figure out various abnormal findings that include lesions of
Lastly, the paper discusses product segmentation and positioning ideas in India.
Blu ray disc is the new technology which was designed to supersede DVD technology. It is an optical disc which performs the function of
mmunication devices that are used only for the purposes of calling or sending a text message and may or may not contain a camera along with a few multimedia options.
The target audience for mobile phones virtually includes everyone who wants to communicate over a long distance
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