StudentShare solutions
Triangle menu

Market analysis - Essay Example

Nobody downloaded yet

Extract of sample
Market analysis

The only company that did not take any of the money was Ford. Ford is the only company that is stable economically even though it has suffered a decline in the demand for its products due to the global economic recession. The most profitable company in the auto industry is Honda. Its gross margin in 2009 was 25.88% (Hoovers).
The American auto industry has been giving ground to the top Japanese automakers, Toyota and Honda, for years. The American auto industry dates back over 100 years. Despite their experience the Japanese since the 1980’s have been dominating the four-cylinder economy car marketplace. They utilized lean manufacturing processes and superb quality standards which increased their productivity. The American auto industry due to its longevity and slow reaction to market changes had many structural cost problems. The cost of labor and labor cost are much higher than other foreign marketplaces. The American auto unions are very powerful and influence which forces the auto makers to pay premium labor prices for direct labor. Outsourcing is a market tendency in the domestic market. There is an opportunity in the domestic auto market for new entrants that want to participate in the supply chain of automakers because American automakers are looking for ways to reduce cost by streamlining their operations. Traditionally American automakers produced the majority of their parts in-house. The business environment has changed and the automaker no longer desire to participate in the market for used car parts. A new entrant in the marketplace for used auto parts can penetrate and achieve market share growth faster than normal.
The auto industry is going through some harsh times. To stimulate the demand for new cars the US government in created the “Cash for Clunkers Program” which took off the streets nearly 690,000 gas wasting vehicles. In the auto industry companies are consolidating their auto models to create ...Show more


The major domestic players in the auto industry are General Motors, Chrysler Daimler, and Ford. Four foreign firms in the auto industry are BMW, Honda, Toyota,…
Author : rstokes
Market analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Market analysis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Industry & Market Analysis
Between 2008 to 2010, commercial and residential developments in Smithfield have been rampant. Because of the continuously increasing number of local and international investors in Dublin, rentals of prime offices and retail properties is expected to stabilize in this area (Hollis 8).
12 pages (3000 words) Essay
Market analysis
Market analysis Table of Contents Market analysis 1 Table of Contents 2 Introduction 3 Discussion 3 Product 3 Price 5 Place 6 Promotions 6 Conclusion 7 References 8 Introduction The age increased market competition has led to considerable pressures on business organizations to ensure organizational efficiency.
4 pages (1000 words) Essay
Red Bull: Market Analysis
Red Bull: Market Analysis. The world has now entered into an era of conclusive change, unprecedented breadth, scope and pace. Whether in the context of business, economic, political or social environment, every navigational landmark which used to act as a pathway or guide have been obliterated (oasisadvantage, 2013).
7 pages (1750 words) Essay
Market analysis
The fresh or chilled subsector accounted for 11% of the fruit/vegetable juice sector in volume terms in 2004. Juices (especially the launch of the Tropicana brand extensions) have been a key driver of growth in the soft drinks industry in UK from 1999 to 2004.
8 pages (2000 words) Essay
A preliminary market analysis
Business research had suggested that all of the Abel Corporation product lines will present higher future demand, but global trade presents a sharp decline and a tendency exists for market localization. The OECD countries still present the highest margins, but apart
2 pages (500 words) Essay
Foreign Market Analysis
It is very important in this context to take the right lead offered by the U.S. Commercial Service through the Department of Commerce of the U.S. Government. Philippines, as per the guidance of the U.S. Commercial Service, could be the ideal market for
5 pages (1250 words) Essay
Market analysis
The company was established in the year 1889 and since then has been credited with being one of the pioneers in the industry segment. Some of its innovations like Mario are still quite
6 pages (1500 words) Essay
Property Market Analysis
With the increase in the development of private ownership of property in many parts all over the world, property market has become one of the major areas of business (Abdul 2002). Purchasing a land as well as a building is a significant investment.
6 pages (1500 words) Essay
Market Analysis
Of course, online players purchase video and computer games, but the market of online gaming should be treated separately from video and computer market (Amazon, 2009). The
4 pages (1000 words) Essay
Dasani water Market Analysis
Many factors both permanent and temporary influence customer behavior. The factors include cultural, societal, personal and psychological factors. However, the
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment