Located at the pulsating heart of London, the Tate Britain happens to be an art gallery exhibiting some of the finest collections of British artifacts and paintings. The main gallery, which is a part of the Tate gallery network in Britain, houses several channels that oversee the branding of contemporary art with music. Works of some of the most notable poets, artists and musicians of the present generation, including William Blake, Sonia Boyce, Damien Hirst, Cornelia Parker, Mark Dion, Tracey Emin, Bruce Nauman, and Jeffrey Lewis, are showcased at the gallery. Antique English art and global contemporary art have been put on display in the Gallery with due importance attached to their careful preservation (Tate Britain n. d.).
The first segment of this report is going to provide a SWOT analysis of the internal strengths and weaknesses of the Tate Britain, followed by a close scrutiny of the outside scopes of further development and possible difficulties in functional integrity. The analysis will be made to key out a few target markets to which the products of the Gallery may be sold.
The second part of the report will document the marketing action plan by incorporating the basic marketing strategies and relating them to the outcomes of the SWOT analysis. Recommendations for improvement will be made keeping in mind the budgetary constraints of marketing.
The idea of value-based branding may be looked into for drawing out a prospective marketing strategy for the Tate Gallery. As an art and heritage museum that has been serving the interest of a very select group of art collectors and lovers for a long time, the Tate Gallery essentially has a unique selling proposition only in terms of the intrinsic values of its collections. The concept of cross-cultural branding comes in contention as well as this art house has in its repertoire not just the indigenous British artifacts, but also many works of art from other cultures around Europe. In a ...
Cite this document
(“Arts and Heritage Marketing Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/381172-arts-and-heritage-marketing
(Arts and Heritage Marketing Essay Example | Topics and Well Written Essays - 1500 Words)
“Arts and Heritage Marketing Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/miscellaneous/381172-arts-and-heritage-marketing.
With innovative developments in television technology such as LCD, LED, 3D, Plasma TV etc the visual impact of the TV programs receives high aesthetic appeal. The emergence of high definition (HD) technology and digitalization of TV broadcasting further enhances the appeal of TV.
The small tourism enterprises happen to be among the major stakeholders in heritage tourism. There are several management issues that range from decision-making, knowledge management and transfer that affect their participation in heritage tourism. The survival of such enterprises highly depends on the awareness of their potential clients.
He state that contemporary managers face many challenges, and that present uncertain times, with regard to terrorism, petrol inflation, globalization, and advancing technology providing alternate forms of cultural exposure.
Founded in 1994 in Washington D.C., the Center for Arts & Culture was established as a non-profit, non-partisan organization that was funded by individuals and foundations, and had a board of directors guided by a Research Advisory Council.
There are around 1800 museums around in the world today and half of them had been started after 1971 is sufficient attestation of the hectic activity. Such frenzied pursuit is indeed curious and the raison d'tre has been variously interpreted.
Tourism as a subject of serious academic enquiry is a fairly recent phenomenon.
able the individual to develop programs in finance, marketing, management of facilities, writing grants, and managing personnel to support artists and art agencies.
What brought about the inception of arts management? A demand for skilled arts administrators came about when
The customers have become more demanding in terms of the experiences and services that they desire in return of their time and money. Additionally, a wide variety of choices available in the market place, have impacted upon the
Today, UNESCO has set some rules although each country can make its own rules. There are many reasons why rules should be made. It is known that world is advancing its technology. Skyscraper is now famous for landscapes. Music is also changing.
It is unique in that it offers employment opportunities to artists in addition to encouraging artistry and creative entrepreneurship. The organization is governed by the UK Commission for Employment and Skills making its work credible and reliable in the markets.
inks the brand with one or more companies that deal with particular goods or services making it a useful arrangement for numerous businesses that seek to escalate their sales as well as cash flow. Various different businesses including retailers, motor vehicle manufacturers and
8 Pages(2000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Arts and Heritage Marketing for FREE!