For a better communication, a sender receiver, medium and message, all are very essential. The message must be structured in the mind of the sender and he must choose a medium before sending it.
Communication is, always has been, and always will be one of the most pre-eminent skills of management. Because of electronic communication and widely spread teams related to business settings, good communication is often more difficult. There are weaknesses in terms of telephonic communications as well as face-to-face communications. Emails and facsimiles are a fast way of communication but they are also with some problems. The management feels that they are in need of good communication skills so that they can get awareness to their staff’s problems and their views regarding the organization. The management can improve the communication process by following the recommended steps for establishing an effective communication between managers and employees.
Effective communication is very significant for success and good reputation of the company. Successful communication results in developing good relationships between the employers and employees, between the consumers and the sellers. Good and effective communication helps the better co-ordination and efficient control. It results in clear understanding, good production, healthy climate within the organization, willing co-operation among the various levels of management and general good will (Butterfield, et. al 65). It always brings good dividend.
Because of effective communication, the businesspersons can communicate effectively and successfully. Effective communication is a part of good communication. Effectiveness means better response, ideal co-ordination with the aims and objectives of organization and greater adaptability to change (Ellinor and Gerard 31). Communication is a tool of management that plays a key role in decision-making. The greater is the organization, the greater is the role of