The homepage of moneysupermarket.com offers a number of tab options like Money, Insurance, Travel, Motoring, Gas & Electricity, Mobile Phones, Shopping, Broadband etc. with requisite details when we hit the links. In addition we have menu bar on the left hand side of the page, detailing the products in different categories like Camera & Photography, Audio, Video & TV, Computer & Software etc.
PriceGrabber.co.uk too claims that millions of consumers have been using the services of this website to obtain free and unbiased information about products and services. For a product like mp3 player, the website appears to offer single page solution to different needs of the prospective customer. The first page, listing different types of mp3 players offers features like, comparisons based on manufacturers like Apple, SanDisk, Sony etc. We can also browse the product by store, storage capacity, storage media etc.
ii. Working of the search-links: In this case it is our endeavour to locate an mp3 player suited for our requirement with an affordable price tag. Both the websites seem to have perfectly understandable and functional links in our quest to find out an mp3 player.
On moneysupermarket.com, while enlisting the ‘most popular products’ on the ‘shopping’ page, the website provides links for ‘MP3 Players and Portable Audio Devices’, which in turn gives us updated information about the latest mp3 products with the brand names like apple, SanDisk etc. In addition it also indicates the approximate base price of the products. This helps the customer in making a well studied choice of the desired product. After making the initial selection, the customer can click the links depicted by the photographs of the products on the page, or can click the link ‘MP3 Players & Media Players’, which in turn provides a range of options to chose from.
Pricegrabber.co.uk also provides a guide to help the prospective customers in making an intelligent choice. In this case an