At present, the company is considered as the authority in research process, which supports the internet users by defaulting matches relevant to all the words included in the query and handles the search process quite insensitively. Moreover, it offers its services in all the existing major languages of the world, and also suggests similar words, phrases, fields and phrases to make research procedure more effective one. (Quoted in searchtools.com) Hence, the company has revolutionized the research process ad has made research process very fast, simple and easy. AltaVista, Excite and Google have become popular with researchers looking for information on the Web. All of these search engines allow users to enter one or more keywords that would initiate a search of the database of websites for all occurrences of those words. (Lamb et al., 2005) In addition, Google has also rendered exceptional services in the field of advertising, where billions of corporations seek its platform and assistance as well, for the marketing and advertising of their products or services or both. Though Google Inc. underwent many problems, because some companies tried its advertising methodology at the court of law, blaming it promoting violation of trademark rights, yet there are the people in billions, who have unconditional faith in their favorite search engine i.e. Google Inc.
Google Stated Strategic Goals: Like every organization, Google Inc. also aims to expand its business activities in order to increase profit volume. Commenced its corporate activities as a small firm in 1998, Google has successfully extended its network all over the world by articulating market strategy in the pattern of international companies. The most considerable component of its business strategy includes its entering into contract with well-reputed international organizations, which paved the way towards launching joint ventures and working in collaboration with one another. Consequently, almost all