It is agreeable to say that by conviction and not through interest, we should treat others the very same way we would want them to treat us (Cory 2004:1). When adhered to, such moral values enhance the performance and profitability of the firm since it attracts and maintains customers together with their trust in the products or services offered by the business. The companies’ basic moral principles according to Cory (2004:2) “…are honesty, acting in good faith and in an equitable and just manner without betraying the trust of the stakeholders and by treating them as equals, practicing reciprocity, avoiding the exploitation of others, and acting from your own free will without forcing your will on your partners”. It is virtues like honesty and acting in good faith that in our case study we see Steffan, in his capacity as the project manager violating deliberately.
There is need for business to develop and faithfully practice these moral values for purposes of well societal being. Unfortunately they fail to do that. Incidentally it is the managers and the CEOs who often are accused of violation of core values of the society like in the case of Steffan Larson who disregards Lauren’s advice. They are usually morally blind and instead throw their focus on profit making. This is largely so because of shareholders’ pressure for profit generation and the capitalistic economic arena in which they operate. But this notion is disputable since even in non-profit making organizations there is open deviation from set rules and regulation. They therefore do business without caring about people’s lives, the environmental, political, social, and moral values. International corporations also want to be exempted from certain core values of a given place if in their view the values will conflict with their set objects, a theory Bowie (2002:3) calls relativism. He says that the international corporations want to