This report stresses that there is statistical evidence regarding the roles of men and women in society. Men are paid better than women for the same services. Women possess less properties, physical assets, financial resources, and are not equal to men in education and technology usage. They word harder than men but it cannot be economically proved as they don’t get rewarded for that. Women are not independent in making decisions whether at home or the community they belong to. Cultural traditions and assumptions come in the way of treating women equally to men. They carry higher risk to violence and rape than men. Gender inequality is inherent in society as it is based on cultural beliefs, societal attitudes, power and independence.
This essay makes a conclusion that the media watch-dogs should keep an eye on finding and checking gender stereotypes and partial attitude towards women. They should observe that regulation and standards are adhered to by speaking non-sexist language. Gender issues should be included in the production and use of media so that gender stereotypes no more remain a roadblock in the partnering of men and women in all aspects of life. It is a human rights responsibility also to eradicate negative gender behavior and attitude from all walks of life. Media and advertisement organizations need to be transparent in their policies if they are keen on discouraging gender based discrimination through policy initiatives, and increase their credibility rating. Only media can be the best platform to be used as a tool in empowering gender equality, which will result in economic and social growth.