Marketing is an important concept in business and appropriate marketing strategies influence the progress of any business thereby increasing its scope of customers and profit margin. Business organizations should adopt efficient marketing strategies to be able to survive in the…
Conducted studies and research have also shown that the cultural background of an individual also influences the type of products and services they purchase and use (Moss and Atre, 2003).
As a marketer it is important to understand the behaviour of consumers to be able to influence the decisions that they make. This includes the reasons that influence buyers to purchase certain products. In our case we should strive at understanding the reasons that make consumers use perfumes, deodorants, body sprays and after shaves. It is also important to understand the factors that influence consumers to make their buying decisions. The society and the changes it faces also influence the buying decisions of consumers. Therefore, it is necessary to study it to effectively understand how it affects consumer buying behaviour. This can be achieved by creation of marketing programs that will interest customers especially when launching new products into the market for instance the use of advertisements.
Such kind of knowledge will enable the firm to easily determine the priorities and preference of consumers. In our scenario the firm will be able to determine the reaction and perception that the buyers will have towards the marketing strategies that will be implemented. Therefore, the firm will be in a better position of predicting the success rate of the marketing strategies formulated by studying the response that the consumers will portray towards our new cosmetic products. The firm will also be able to appropriately elaborate on the marketing mix concepts which include what, where, when and how factors that will satisfy consumers and at the same time lure them.
Consumers make purchases in order to satisfy their needs which may be basic (clothing, housing, food, shelter and medical attention) or survival needs which vary depending on an individual’s preference and ...
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(Marketing Intelligence Essay Example | Topics and Well Written Essays - 2000 Words)
“Marketing Intelligence Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/miscellaneous/383165-marketing-intelligence.
In order to provide decision makers with the appropriate marketing intelligence, it is essential to carefully select and apply a variety of tools and techniques, and then to suitably analyse and interpret the information. To ensure organisations are competitively and customer focused, it is imperative that they fully understand the information that is required for analysis.
Imprint analysis has also been suggested to assess emotional issues associated with any particular goods or services. Introduction There is a growing tendency in consumers to show their care for environment, and such attitude of consumers is also reflected in their purchasing behavior.
Qualitative Research: This type of research is subjective in nature and can take into account even those factors which are difficult to express with the help of mathematical models or in numerical terms. Factors like human preferences, attitudes, beliefs or perceptions can also be explored with the help of this type of research study.
Actually marketing is a management responsibility. Thus its implementation should not be left to junior staff members only. It takes a lot of effort to co-ordinate, plan and implement campaigns. Marketing campaigns primarily aim at creating customer’s
The company has done reasonably well in its niche market, and CEO, Dunkerton was placed in a list of Britain’s top richest people by The Sunday Times in 2010. Supergroup was one of the most successful stocks in 2010 on the
nd; in the absence of a competition, they should focus on expanding their clientele and introducing new designs in order to keep the clients interested. They should take advantage of this void of external pressure, and can afford to experiment.
The decision maker in this case, therefore, has to equip themselves with ample information on these factors so as to plan ahead comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market.