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Porters generic strategies for Glaxo Smith Kline - Essay Example

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The cost leadership and differentiation strategies are adopted when the firm is operating in a broad range of market, but cost focus and differentiation focus strategies are adopted when the firm is operating in a narrow industry or market (Tutor2u, n.d.). These strategies are…
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Porters generic strategies for Glaxo Smith Kline
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Porters generic strategies for Glaxo Smith Kline

lities refer to its ability to retain talent, ability to innovate new product, ability of learning from past experiences, ability to improve efficiency, ability to identify target customers etc.
Pharmaceutical giant GlaxoSmithKline (GSK) started its operation in 1715. Today it is one of largest and oldest companies in the world. GSK’s headquarter is located in UK and its operation is based in US. As far as company’s human resources is concerned there are 99,000 people in more than 100 countries working in GSK (GlaxoSmithKline, n.d.). GSK is a financially sound organization. Last year company’s total turnover was 24 billion euro. Company’s strong financial condition can be further justified by the fact that every hour GSK spend around US$562,000 in finding new medicines. As far as infrastructure is concerned GSK has more than 100 sites in 68 countries.
Being the second largest pharmaceutical company GSK has been successfully aligned all its resources to its business strategies. Currently company is focusing on three major strategies that it has adopted. These three strategies are, growing a diversified global business, delivering more products of value and simplifying the operational model. Company is utilizing its vast pool of human resources in order to build a diversified global business. Apart from human resources GSK is one of the largest users of IT which helps the company in order to achieve its objectives. According to the company IT plays important strategic roles as it facilitates access to global information. IT also facilitates global communication which is crucial in case of mergers and acquisitions. According to GSK, IT enables the extension and transformation of major business activities. IT supports major operational processes at all level of operation starting from local to global (GlaxoSmithKline, n.d.). As a result it is quite clear that IT helps GSK in the process of simplifying its business model. GSK give huge importance to its ... Read More
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