The work smart product enables its business customers to have a mobile office and transact business while still on the move. This is made possible by the firm’s wide array of smart mobile phones and fast internet speeds. The firm joined hands with technology giant Research in Motion to offer the famous blackberry to its executive clients. To cater for the youth market which is keen on social media, Vodafone has in its store touch screen mobile phones such as the HTC, Samsung Omnia, as well as the hugely popular iPhone 3GS which is coming soon. By offering all these products and services Vodafone ensures that no part of the market is left behind hence meeting its goal of keeping its customers connected.
Corporate responsibility is another goal of Vodafone. In all the markets that the firm operates, it takes part in charitable events in support of worthy causes and also assist the less privileged in the society. Vodafone integrates its business strategy with the corporate strategy so in order to better meet the needs of its customers. In carrying out the corporate responsibility, Vodafone first engages with the stakeholders so as to understand what they exactly need. The company then implements its corporate responsibility and reports its success to the stake holders.
The ultimate goal of any organisation is to increase profitability hence maximizing shareholders value. There are a number of business strategies that multinationals use to remain significant in a highly competitive market place. Vodafone operates in at least 31 countries spread in 5 continents. In order to make presence in more markets the firm has created a partnership with other networks. This has seen its brand visibility extend to some other 40 countries.
A firm cannot become a global leader if it only sticks to its traditional market. While a firm faces potential risks in new markets, it is always the best bet to increased profitability and global