We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

No topic - Essay Example

Comments (0) Cite this document
Summary
The paper tries to analyze the contents of the article from the perspective of marketing principles as given in the text book. The article is…
Download paper
GRAB THE BEST PAPER
No topic
Read TextPreview

Extract of sample
No topic

The article emphasizes the fact that once Google launches its “Google Editions”, the online service to sell e-books, it would be in direct competition with another behemoth in the area of digital books, Amazon. The main issue analyzed here is the competition from Amazon and their pricing strategy along with the distribution channels both companies will adopt to market their services since the real winner will be the product that reaches the customer in the most convenient way possible. It is a well known fact that Amazon is the leader in the space for selling books and accessories online. It was one of the first companies to set up a website for selling books and accessories online. The success of the model pioneered by Amazon spurred many companies (Barnes and Noble, Borders etc) to enter the area of selling books online.
The article clearly highlights the potential for rivalry between Google (once it launches Google Editions) and Amazon as both the companies are essentially targeting the same market i.e. the consumers of e-books. Further, the article discusses the possibility of a “price war” where each of the competitors would be going in for a “race to the bottom” in search of the consumers for their products. The Implications of this strategy would be discussed in due course.
This section analyzes the case from the 4P’s of the marketing mix, namely: Price, Product, Place and Promotion. These are the cornerstones of any marketing strategy and the successful execution of these in a combination or individually would determine the success of the venture as is being undertaken by Google. The marketing mix is the “set of controllable, tactical marketing tools that the company blends to produce the response it wants in the target market.” (Kotler, 2009 63)
To take the first component of the Marketing mix, the biggest advantage that Google has is its competitive pricing. Since the ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“No topic Essay Example | Topics and Well Written Essays - 1000 words - 3”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/383330-no-topic
(No Topic Essay Example | Topics and Well Written Essays - 1000 Words - 3)
https://studentshare.net/miscellaneous/383330-no-topic.
“No Topic Essay Example | Topics and Well Written Essays - 1000 Words - 3”, n.d. https://studentshare.net/miscellaneous/383330-no-topic.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
No topic
It provides an insight into the nature of self, the supreme, the universe, and consciousness. The Bhagavad-Gita shows the devotion of human beings to God, which is the origin of spiritual knowledge. The main aim of the Bhagavad-Gita is to describe to the human beings the recognition and comprehension of the actual nature of divinity.
7 Pages(1750 words)Essay
No topic
that has been recognized as one of the issues that has dragged on for long without any conclusive evidence in support of either cases – the issue of finding pesticide residues in foods. By displaying a vested concern for the food being consumed, the writer has clearly voiced
2 Pages(500 words)Essay
No Topic
t the trend in the modern times is towards evolving “a universal communicator, a single unit used for digital transmission capabilities ranging from voice to video.” As far as the impact on the family is concerned, Molitor (2003) has observed: Mobile fulltime communication
2 Pages(500 words)Essay
No topic
(Example: What if racial divisions in America were based on eye color rather than skin tone?) A.One of the social phenomena encountered in my everyday life is the excessive freedom of life practiced in the
2 Pages(500 words)Essay
No topic
Although the three images intertwine and all contributed to the World War II, the third image most significantly and primarily
1 Pages(250 words)Essay
No topic
One of the reasons for the move was growth. The Lucas voice system gives the company a growth management platform. The Jennifer system is a good fit for the company as it is accurate and fast. Once the determination of the voice system was made, the
1 Pages(250 words)Essay
No topic
The message was that: the blue-eyed people are the better people than brown-eyed people. The essay aims to determine and explain why the students responded so quickly and completely to the message that brown eyed children were better than
2 Pages(500 words)Essay
No topic
Jim Crow laws were highly discriminating and degraded Blacks in social, moral, institutional, professional, educational, and in every other field of life.
1 Pages(250 words)Essay
No Topic
(2011). A review of childhood obesity prevention interventions targeting African American children. Vulnerable Children & Youth Studies, 103-123. doi:10.1080/17450128.2011.564227 National Academy of Sciences. (2011 ). Early Childhood Obesity Prevention Policies: Report In
1 Pages(250 words)Essay
No topic
This essay principally looks at how different people are recognized and how this habit should change to a more realist method of recognition Real estate agents are
2 Pages(500 words)Essay
Let us find you another Essay on topic No topic for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us