StudentShare solutions
Triangle menu

International marketing - Essay Example

Nobody downloaded yet

Extract of sample
International marketing

Macy’s financial statements reveal that its sales in the United States have gone down in the last 5 years. Macy’s can use this opportunity to expand into a new country’s market. Secondly, over the past few years western media has played a significant role in influencing the culture and trends in the region. The demand for western goods has increased and consumers are looking more and more branded products. Customers now present a market which is willing to spend more on high quality goods.
The number of department stores in Pakistan is very limited and competition is local. A department store will be welcomed by the consumers. This will give Macy’s a chance to ground itself before new competition enters the market.
Macy’s is very well established in its home country and can explore opportunities in the foreign market. The management over 800 stores across the nation has significant expertise in marketing medium to high range products in a new country.
Lastly, despite some challenging environmental factors, barriers to entry in Pakistan are low. Expanding into a newer region may also open doors to further expand within the country as well as the region of South Asia.
Before a new market can be entered it is important for Macy’s to develop an international marketing plan to study the market and situation in the host country and determine the most suitable actions to take. International marketing plan provides market entry and targeting strategies and prospers the actions that are necessary for a business to get its product or service into the target market.
Economic situation in the country is similar to that in the rest of the world, under the effects of the current recession. Over the last ten years, the employment rate increased giving rise to purchasing power.
On a socio-cultural level the country has greatly fallen under western influence due to the proliferation of ...Show more

Summary

It is one of the nations premier retailers, with fiscal 2008 sales of $24.9 billion. The company operates more than 800 Macys department stores and furniture galleries in 45 states, the District of Columbia, Guam and…
Author : fisherrose
International marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

International Marketing
Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
4 pages (1000 words) Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 pages (3000 words) Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 pages (3000 words) Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 pages (3500 words) Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 pages (1000 words) Essay
International Marketing
As Solomon (1994) noted, going international presents an opportunity for a company to increase profitability and diversify risk. As the international marketing manager of Highland Spring ltd,
12 pages (3000 words) Essay
International Marketing
Still, there is a possibility of containing the grey market, through the implementation of both formal and informal process to the
4 pages (1000 words) Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 pages (3500 words) Essay
International Marketing
It has been found that almost 48% of eBay’s total profit comes from the international business. eBay has always developed a proper plan before entering into any international market. In 2006 the company decided to enter in China through joint venture or
2 pages (500 words) Essay
International marketing
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
5 pages (1250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment