6). However, emergence of modernism in the Western social and intellectual discourse has contributed to a great extent in immense popularization of this art form and currently it is considered as “the most universal of all the arts” (Newark, 2002, p. 6). Freedom of expression and reflection of spontaneous human emotions are important traits of modernist consciousness. One of the important reasons for wide acceptance of graphic design is that it encompasses both these aspects and an artistic mind receives a great deal of liberty to express his/her reflection about the society or events happening around through symbolic yet explicit use of imageries. William Addison Dwiggins, considered as the father of modern graphic design, has clearly pronounced his observation regarding application of this art form as, “The printing designer’s whole duty is to make a clear presentation of the message – to get the important statements forward and the minor parts placed so that they will not be overlooked” (Dwiggins; Newark, 2002, p. 10). Such observation clearly suggests that graphic design not only emphasizes over certain important aspects that the artist whishes to focus; rather it elaborates an entirety of observation of the human existence in the modern situation, where every single emotional expression receives equally important treatment from the respective artist.
The cosmopolitan social existence of the modern era is a very vital factor, which has provided an extra boost to wide acceptance of graphic design. In addition to this factor, evolution of feminism and Women’s Art Movement during the 70s helped in providing a new dimension to the entire scenario of artistry (Pollock and Sauron, 2007, p. 215). Though constitutionally the Western nations were emphasizing over the aspect of freedom of speech and expression but compared to men, their female counterparts were