Sir Roy Colin Strong is well known in the field of arts management. Born in 1935, the English art historian has been the director of the National Portrait Gallery and the Victoria and Albert Museum in London. He has also served as “museum curator, writer, broadcaster, and landscape designer” (AbsoluteAstronomy 2009). Strong wrote several books on art, history, and other subjects, and published a set of diaries with humourous, critical evaluations of public figures in the art world and in politics.
Thesis Statement: The purpose of this paper is to investigate the artistic philosophy of arts manager Roy Strong, as reflected in the contemporary cultural context, particularly in artistic programme and policy.
In art management there are various job titles according to specialized responsibilities in an institution. The arts manager plans, organizes, leads and controls, thereby fulfilling seven basic functions: planning and development, marketing and public relations, personnel management, fiscal management, board relations, labour relations and government relations” (Byrnes 2003, p.15). The main channel through which arts management is carried out is the media, which is used for the distribution and dispersal of the art work itself as well as information about the arts. With the emergence of new technologies such as digitalization, there has been a tremendous and unforeseen effect on artistic activities. Examples are virtual visits of museums and the distribution of music over the internet without personalized marketing or supports (Evrard and Colbert 2000).
Arts management is a part of culture management (Chong 2000). It is made up of project management and innovation management. Other areas of arts management are finance and accounting with a distinctive connection to inherited concepts, and human resource management with its unique feature of intermittent workers and flexibility.