We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Communication - Essay Example

Comments (0) Cite this document
Summary
Microsoft, a multinational computer technology corporation, was established in 1975 and is currently the leader in software, services, and solutions (Microsoft.com). Its owner and current Chairman, Bill Gates, is constantly ranked the…
Download paper
GRAB THE BEST PAPER
Marketing Communication
Read TextPreview

Extract of sample
Marketing Communication

The hyphen was later removed. Their first office was located in Albuquerque(History of Microsoft ).
The turning point for Microsoft came when it introduced its Graphical User Interface (GUI) based operating system. The first version of its GUI based operating system, namely Windows 1.0, was launched in 20th November, 1985. From there onward, Microsoft continuously improved its operating system, adding new capabilities and functions, the latest being Windows 7. It also started its web based services later.
The Net Income of Microsoft was $14.57B as of June 30, 2009. It employees about 91,005 people, among which 75.4% are male and 24.6% are female. An astonishing number of 36,875 employees work in Sales & Marketing Support Group (Microsoft.com).
Gates considers “innovation” as the main factor of their success. He thinks their decision of creating a software industry around the personal computer was the most innovative thing(Corcoran, 2008).
There is always a reason for the establishment of an organization. These reasons are expressed through vision and mission statements. A company may have a clear purpose or mission initially, but as it grows, its mission may become unclear as the organization adds new products or markets in its portfolio(Philip & Gary, 2003). Same happened with Microsoft. Initially, Microsoft was only a software provider, so it had a simple mission statement of:
Microsoft initially had a product oriented Mission Statement. A product or technology oriented mission statement do not last forever because they become obsolete. On the other hand, market oriented mission statement lasts for ever because it considers the basic market needs (Philip & Gary, 2003).
Microsoft’s current mission statement includes most of the qualities of a good mission statement such as it is market oriented, realistic, achievable, inspirational and motivational; and it fits the market environment.
Microsoft is ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Communication Essay Example | Topics and Well Written Essays - 1500 words - 3”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/383872-marketing-communication
(Marketing Communication Essay Example | Topics and Well Written Essays - 1500 Words - 3)
https://studentshare.net/miscellaneous/383872-marketing-communication.
“Marketing Communication Essay Example | Topics and Well Written Essays - 1500 Words - 3”, n.d. https://studentshare.net/miscellaneous/383872-marketing-communication.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing communication
This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.
5 Pages(1250 words)Essay
Marketing communication
In this case the products is the event named as The Glastonbury Music and Art festival. However, all the marketing activities have to be supported by the proper marketing communication processes and these communications are primarily the combination of advertising, promotion and strong public relation.
12 Pages(3000 words)Essay
Marketing Communication
Marketing is the process through which organizations produce and exchange their creation and satisfy each others’ needs (Drummond and Elsor, 2005). My company, ABC agency, is a marketing agency which provides services to its clients by conducting promotional campaigns and devising marketing strategies on their behalf.
14 Pages(3500 words)Essay
Marketing Communication
As the mobile market becomes expansive with the key players being Vodafone, T-mobile, O2, Orange and Virgin among others, firms have realized the need to emulate IMC to reach their customers in the global market. This paper identifies various marketing strategies and slogans that Vodafone adopts thus making it attain a competitive edge in the telecommunication industry.
10 Pages(2500 words)Essay
Marketing Communication
In a sense, modern marketing concept focuses on the aim of addressing consumer needs and wants but the ultimate outcomes may not be for the betterment of either the customers or society (Rotfeld 2001). A lack of understanding of the ethical issues associated with market segmentation and selection has led to tremendous social and economic costs.
6 Pages(1500 words)Essay
MARKETING COMMUNICATION
Retention of customers is more important than getting new customers. Thus a customer relation enhances the interaction between the brand and the customers and makes them closer to each other to an extent that the customer
24 Pages(6000 words)Essay
Marketing Communication
eloping pricing, promotional and sales strategies, selling the products and finally providing proper after sales services and taking feedback (Kotler, Keller, 2007). According to American Marketing Association Boston, is “Marketing is the activity, set of institutions, and
10 Pages(2500 words)Essay
Marketing communication
Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores which are there to attract the public towards the center. Some of the biggest attractions of Viejas Outlet Center include various on-site leisure facilities, open-air stage arenas,
4 Pages(1000 words)Essay
Marketing communication
This in turn can generate the market feedback for further improvement of the products and thereby can increase sales. Marketing communication also helps to have
6 Pages(1500 words)Essay
Marketing Communication
This paper identifies various marketing strategies and slogans that Vodafone adopts thus making it attain a competitive edge in the telecommunication
10 Pages(2500 words)Essay
Let us find you another Essay on topic Marketing Communication for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us