Operating in 55 countries and to 77 destinations, Emirates airlines is one of the major airliners in the world at present. It has started its operations from Dubai in 1985 and currently serving in almost every major destinations of the world. It has won the best airliner award many times because of the excellent services it offers to the customers. But still it is facing stiff challenges at present due to the recession. This paper briefly analyses the economic environment of airline industry in general and emirates airlines in particular.
Financial experts believe that Emirates airlines future could be determined by Dubais sister emirate, Abu Dhabi government (Milmo et al). Currently Dubai is undergoing a severe financial crisis and the reports from Dubai shows that one of the biggest organizations in Dubai, “Dubai world” is on the verge of destruction because of financial crisis. Dubai government is waiting for Abu Dhabi’s help in sort out the economic problems. “Emirates is owned by the Investment Corporation of Dubai, which is in turn controlled by the Dubai government” (Milmo et al). The current financial crisis of the Dubai government may force the government to think in terms of a merger between Emirates and the Abu Dhabi counterpart Al-Itihad.
The increased focus on diversification by neglecting other areas of business has created a strategic failure in the Emirates’ airline business. Emirates blindly went after acquisition strategies to extend the wings by overlooking other areas like the service sector. Stakeholders and their interests were overlooked by the company when they concentrated more on other aspects of the operations. The customer service standards have been adversely affected and the reputation of the airline has been affected badly in the last few years.
The bargaining power of the sellers is low at present especially because of the current global recession. At the same time increased ...
Cite this document
(“Econimic impacts on Emirates Airline Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/384026-econimic-impacts-on-emirates-airline
(Econimic Impacts on Emirates Airline Essay Example | Topics and Well Written Essays - 750 Words)
“Econimic Impacts on Emirates Airline Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/miscellaneous/384026-econimic-impacts-on-emirates-airline.
As stated from the very beginning of operations, ‘quality, not quantity,’ (Emirates Global, 2012) has always been its motto in providing exceptional service, whether it be on how to purchase tickets to flying on board in spacious seating arrangements, friendly crews, entertainment and meals served.
As the paper declares the combination of business, savvy investment and ambition have memorably set the base and created a new wave of brands. In the last decade, Emirates airline has grown tremendously and a series of advancement has propelled its growth and hence becoming the most respect airline brand globally.
As much as competing airlines vilify Emirates for its advantageous low cost labor position, the airline has consistently been able to retain its staff. This can be attributed to the perks that the company offers its workers e.g. flight benefits to extended family members (Emirates, 2010).
With more than five Airline Strategy Marketing Award in its coffers, the Emirates continues to grow while many of its competitor struggling hard for survival. History In 1984, Sheikh Mohammad Bin Rashid Al Maktoum and Maurice Flanagan joined hands in launching an airline in Dubai known as Emirates Airlines.
The company is a state owned company under the Emirates group. This company is fully owned by the state of Dubai (Graham, Papatheodorou and Forsyth 2010). This paper will seek to analyse the company as a means of understanding the reason for its ability to maintain its winning streak.
The focus in this paper is on the Emirates airline company. The paper presents the success story of the company and it's operational characteristics as a combination of business acumen, ambition and savvy investment which have propelled Emirates to among the most respected and recognized brands in the world.
This paper will seek to analyse the company as a means of understanding the reason for its ability to maintain its winning streak.
The Emirates Airlines has had a profitable run for a while now, and this calls for an in