Then launched it on the internet in August that year, to judge the response from the people for such a technology in which they can let the whole world know what they are doing in their lives by simply sending micro-blogs.
The Twitter technology is also equipped with the concept of receiving tweets on mobile phones in form of messages. Arthur (2008) states that Twitter is often called the “SMS of the Internet” and the character limit of twitter is also chosen in accordance with that of the SMS. McIntyre (2009a) states that since Twitter can be used by PCs and mobile devices both and it offers a very small blog message of maximum 140 characters, due to this advantage it has become one of the biggest mediums globally for sharing real-time data. The size of the messages have also decreased the problem of information overload on the Web. Payne (2008) states that the technology that was used to handle messages from 2007 to 2008 was of a Ruby persistent queue server called Starling. Venners (2009) states that in 2009, they changed the technology and started using software written in Scala.
Twitter has been one of the most successful social networking services and has gained its name among the top league including Facebook, video sharing platform of YouTube etc. McIntyre (2009a) states that according to a research by Wall Street Journal; Twitter has had an increase from 2 million users to 32 million users since last year only. There have been some internet measurements services stating that the figures are continuing to grow from 50% to 100% month after month. With such a huge and increasing market; Twitter and other businesses have a great future lined up.
McIntyre (2009d) states that consumer feedback plays an important role to any organization in improving their products. Companies spend a great deal of their resources in market research and collecting consumer feedback.