This paper describes almost all the CSR activities of these two companies. Beside that paper also provides a descriptive view of stakeholder models of these two companies. Finally there is a comparative analysis of CSR activities of Microsoft and Tata. This comparison is made on the basis of their operating zone and industry in which they are operating.
Corporate social responsibility (CSR) has been defined in various ways over the time. Most experts believe that the foundation of CSR is good corporate citizenship. It is also believed that CSR is founded on acknowledgement by the organizations that they need to clearly understand and manage the massive influences of business on the society in order to benefiting both society and company as a whole (Marsden and Andriof, 1998). According to McIntosh and Andriof refers to the understanding of the corporate leaders regarding the fact that each and every activity of an organization has flow-on effect on both inside and outside of the company. Company’s activities would have effect on everything starting from customers to communities and environment. Several management writers argue that corporate social responsiveness deal with the capacity of any business organization to respond to various social pressures (Foley, Jayawardhena, October 2001).
In this paper CSR would be discussed in the context of two multinational companies, one is from a developed economy and another is from a developing economy. Microsoft is chosen as the representative of developed economies and TATA is chosen as the representative of developing economies.
Software giant Microsoft provides software service and creative business solution to its huge customer base. The company was founded in 1975 by Bill gates and Paul Allen. Various products of Microsoft include different versions of windows, MS-DOS, Office XP, .NET, 2007 Office system etc. (AEA Member Directory, n.d.).