Nokia’s biggest strength is the reputed brand name and the acceptance of Nokia products in over 150 countries. Nokia products are custom made for each country and region considering the economic and cultural situations. Moreover Nokia products are easy to use and a wide range of telecommunication products are available from Nokia to cater the needs of all the segments of people in the world. Being the number one mobile manufacturer in the world, the resale value of the Nokia products are best in the industry.
The major weakness of Nokia is the price of their product. Compared to other mobile manufacturers, Nokia products are expensive. Nokia is not offering much promotions and sales discounts to the customers compared to others. Moreover, after sales services of Nokia seems to be not adequate.
Globalization and liberalization has offered Nokia lot of opportunities worldwide. The heavily populated and rapidly developing countries like India and China offer great opportunities for Nokia products. In developing countries like India the standard of living has increased a lot and people started to use expensive items and Nokia can easily capitalize on that (Scribd)
The major threats for Nokia is from the competitors like, Motorola, Sony Erikson, LG, Samsung etc. Apple has recently introduced a touch screen phone which was new in that category. Even though Nokia has introduced some substitutes for countering the Apple threat, it was not successful enough to beat the Apple challenge. Recently Nokia has experience a major problem in India when some of the Nokia batteries started to burst. Nokia forced to replace all the batteries of a particular series in India which actually damaged the reputation of Nokia in India.
Nokia unveiled plans to launch a slew of services for mobile users, starting later this year in Europe and Asia. The scheme