StudentShare solutions
Triangle menu

Two Companies in Economic Downturn - Essay Example

Nobody downloaded yet
For about four years General Motors have been losing in the market but Harley Davis has been gaining. Ultimately GM has failed after a loss of about $82 billion in 2008 and Harley is still survived with a net gain of $3.6 billion. Both are in the automobile manufacturing business and based in USA.( Branding Strategy August 09)
Harley too has faced the slowdown recently in the period of recession but it did not close down. GM is multi-brands company and Harley has a single core product. It competes with brands like Honda, BMW. GM also competes with these brands in the market. The main difference behind the Harley’s success is that the company has built a strong brand image in the market focusing on its heavy duty motorcycles. GM on the opposite went on adding to its brands without focusing them on any single segment. GM had twelve brands in the market Buick, Chevrolet, GMC, Opel, Pontiac, Daewoo, Holden, Hummer, Saab, Saturn, Vauxhall, and Wuling. These vehicles were not free from problems. Customers were not happy about the performance of these vehicles. GM had put the focus on these brands in order to sell them and not at all on how to solve the problems. Customers remained dissatisfied and that eventually put GM into problem. This is case of ‘Supply power’ that Porter in his theory Porter’s 5 forces mentioned explaining how erosion of brand loyalty penalizes a big company.( Brand Position workshop)
Harley always projected the brand HOG to prospective customers and explained what the brand stands for. HOG grabbed 46% of the Heavy-duty motorcycle market and entered the name among the world’s 50th most valuable brand. GM was nowhere in the list. In 2007 GM made about 7,450.000 vehicles and lost $4141 on every vehicle. GM never projected what their brands stand for except dreamy and vague captions such as “See the USA in your ...Show more


Some of them failed miserably and some faced financial pinch and some other steered clear without much damage. The companies under the last…
Author : uwatsica
Two Companies in Economic Downturn essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Two Companies in Economic Downturn"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Economic downturn hits Oz Clothing
The purpose of this study is to present possible past strategic business objectives of Oz Clothing and to provide recommended strategic business objectives; to discuss the likely effects on the stakeholders of the recommended strategy; to evaluate the impact on the Human Resources of Oz Clothing and remedies recommended
14 pages (3500 words) Essay
Economic Downturn Hits Oz clothing
The research recommends for Oz clothing a new set of business objectives which are in close adherence to the policies of industrial relation and considers the impact of the objectives on the stakeholders. An assumption is also held regarding the operation of the organization in the past and how the previous strategies of the organization might have an effect on the policies and practice of Industrial relations.
15 pages (3750 words) Essay
How managers in international companies have been affected by recent, radical changes in the economic situation
A favourable economic condition may lead to a growth in the business sector of an economy and an unfavourable economic condition may result in rise in inflation rate, interest rate, wage rate and others. The current economic crisis of 2009 had greatly affected worldwide nations.
8 pages (2000 words) Essay
Economic downturn
Some of the key causes are given below. First of all, the interrelated markets of different countries may cause this downturn. That is, America has a strong market in Asia, and if the American production collapses it will also cause cost push inflation in Asia which will then cause problems in other countries related to Asia.
1 pages (250 words) Essay
Analysis the UK Government's Strategy towards Work Training and Skills in the Light of the Current Economic Downturn
A number of countries have put considerations and priorities into enhancing teaching through vocational skills, knowledge and practical experiences as well as competencies. Through such trainings, there is improved capacity, performance and capability of an individual, organization or a country to realize its goals as it forms a key element on apprenticeships alongside providing itself as a pillar for technical aspects in workforce.
8 pages (2000 words) Essay
Financial Management during Economic Downturn
It is to be noted in this context that the task of financial management cannot be confined merely to cash management. Rather, the scope of financial management includes all financial resources such as receivables and payables. Management of all financial resources assume great importance as it has rightly been coined as the life blood of business.
5 pages (1250 words) Essay
Two Companies
The problem in this case is a drop in quality that has occurred because of overloaded engineering staff. (Maynard and Fackler, 2006). The Company expanded into the United States but retained most of its development in Japan and during
8 pages (2000 words) Essay
Organising voice-based call centre workers in India's ITES-BPO sector: possibilities and challenges in the economic downturn
Even though India captures 80% of the international outsourcing market (Kim, 2008), the cost effective model of the Indian BPOs has weakening as the wages have been rising annually at 10-20 percent while the average revenues are declining (Raman,
10 pages (2500 words) Essay
Effective Management of Training and Development in an Economic Downturn
Firms are faced with excess supply and with lack of demand firms are forced to cut down on prices to sustain their margins and beat the competitors. This reduces the profit margins of firms and reduces their profitability. Under these circumstances firms are forced to
68 pages (17000 words) Essay
Research two of the best companies to work for in America
The two best companies to work for in America, when one examines them from every angle, including the “extra little something,” are Google and Boston consulting
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Two Companies in Economic Downturn for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us