The product that I have chosen for this assignment is Apple’s iPhone. The iPhone is a Smartphone launched by Apple Inc which has internet and multimedia capabilities. The phone was launched in 2007 after much…
The camera has syncing capabilities with image-management software which makes the process of transferring photos convenient. There is a possible video recording feature. iPhone has superior battery life and is easy to recharge. It gives 5 hours of video playback with Talk time of 16+ hours, comparable to market standards. Another advanced feature in iPhones is Synchronization with Apple’s other products such as iTunes, iCal and Address Book. Apple has also launched iPhones with 3G and 3GS capabilities. These advanced models have the features of Digital Compass and GPS for navigation, and proximity and light sensors. Further, Apple also allows users to add applications of their choice on their iPhones. These applications are of various kinds and can be purchased from the Apple online stores.
Apple is renowned for its quality products and the same tradition continued with iPhones. Despite the sleek design and the sensitive touch interface, the phones are very sturdy and durable. Moreover, they are strong on the software side as well. The Apple OS inside these phones is known for its reliability and user-friendly interface. Apple also has strict quality checks on the iPhone Apps that are developed by third-parties. Apples Warranty for iPhone covers limited warranty for one year. Warranty service for repairs is available at no charge for twelve months from the date of original retail purchase. The phone is sold individual packaging. The package design itself is very attractive. Typically the phone is shipped with the handset, headset, charger, cables and user manual in the package.
iPhone is very strong on the branding side. Experts say the success of the phone is more accredited towards Apple’s strong branding as compared to the phone’s features. Apple chose to target the teenager’s market and create a strong reputation amongst them. Apple has created itself as a brand of the youth. It has a very intense ...
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Even with such a strong market presence, marketing issues have been found in the overall marketing strategy of L’Oreal Australia. This includes a strong online presence and a clear marketing strategy for the different product range of L’Oreal. Using consumer behavior theories such as media strategy, target market and buying attitudes and preferences, a marketing plan has been proposed for L’Oreal.
That is why Mc Donald’s and Starbucks have stepped in to fill this need. Both companies are of American extraction but have since spread their wings abroad. Both have adopted hugely divergent approaches to marketing which in both cases have resulted in huge success.
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In this paper, I will describe a purchase decision scenario that I have involved in, requiring extensive decision-making, and particularly describe the stage, among the five, that required more of my attention.
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