As part of an overall review of its tourism sector, Barbados commissioned the preparation of tourism for cruise strategy in 2006. At that time, cruise passenger arrivals were about 510,000 with 528 cruise ship calls in 2006. Part of the motivation for this strategy related to the clear indications that Caribbean nations were competing aggressively for cruise ship calls and that the traditionally strong position of Barbados (with its port facilities and long history of tourism activity) would lose market share. As its statistics indicate, there has been an almost 15% decline since 2006. Part of this is the increased competition Barbados expected. In addition, repositioning of cruise ship routes and itineraries has also contributed to the decline. The industry is always looking for new destinations to appeal to its markets (particularly repeat cruisers) and Barbados has the added disadvantage of being one of the oldest cruise destinations in the Caribbean.
Of particular interest is the approach Barbados took in developing its cruise strategy. While cruise passenger arrivals declined in 2006, some believe that the partnership approach Barbados took in developing the cruise strategy helped to avoid an even greater decline.
The key theme in the Barbados cruise strategy approach was a consultative and partnership oriented relationship with the cruise industry. Barbados went into the strategy with a conviction that the cruise industry was good for the country and that management and shaping of its benefits to complement Barbados’ expectations for tourism sector benefits was the objective.
Some of the key findings shaping the resulting cruise tourism strategy are described below. The following are excerpts from the 2006 Cruise Tourism Report prepared by ARA Consulting Group for the Barbados Tourism Development Programme and report on surveys conducted in 2006.
From the point of view of cruise line executives, Barbados gets generally high markets. It ...
Cite this document
(“Case Study Report_Special Interest Tourism Essay”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/384435-case-study-reportspecial-interest-tourism
(Case Study Report_Special Interest Tourism Essay)
“Case Study Report_Special Interest Tourism Essay”, n.d. https://studentshare.net/miscellaneous/384435-case-study-reportspecial-interest-tourism.
Relevance to this form of Special Interest Tourism: The site provides a framework of international standards with regard to tourism and also illustrates the policies adopted by the government of Australia in order to facilitate the development of tourism industry.
Wildlife tourism has increasingly grown in different countries thereby, contributing to the development of the economy, especially of the developing nations. However, due to the rapid increase in footfall of the tourists across the world, negative impacts have also been observed on the wild animals and its habitat.
This is an example of a performing company. Joe, the General Manager comprehends that impression and attitudes of employees are crucial things that hotels rely on to achieve success. They form the driving force behind customer satisfaction. Hotel staffs need to understand the importance of eye contact and must welcome visitors with a great smile as well as greet guests.
Moreover, by promoting or marketing a specific product or service, the organisation might create awareness of its features within its target customers, resulting in amplification of its brand value and equity in the market (Williams & Page, 2008). However, the aspects and ideas of marketing or promotion have been changing at a rapid speed due to the alternating demands of the customers.
The UK is divided into England, Wales, Scotland and North Ireland. England is politically and economically dominant partner in the UK with over 8 million people living in and around London.
The region is nonetheless rich in landscape with mountains and hills dotting it especially in the western and northern regions.
The Spa has met this need by bringing luxury close to home. Some of the services that are offered in the Spa include nutritious foods and drink offerings, yoga classes, Turkish Sauna, Yoga massage, hot stones therapy, reflexology, deep tissue massage and holistic message.
It is looked at as the tourism undertaken with a specific reason behind it. Poon (1997, pp47) says that these special interest tourisms are 'large scale packaging of non-standardised leisure services at competitive prices to suit demands of tourists as well as the economic and socio-environmental needs of the destination'.
National airlines have become popular as vehicles for popularising tourism. A case in point, as shown by Tourism NT (NA), is that of the promotional campaign for Australia's Red Centre in which, Qantas, the Australian carrier, is offering attractive airfare to tourists from UK, USA and Germany.
The author in this work answered such questions: Does the impact of terrorism on people’s propensity to travel last very long? How steep has been the decline in the number of people who have travelled to tourist spots in other countries in the aftermath of 9/11? Is fear the only key, or have official policies also discouraged prospective tourists?
The city of Brighton & Hove has a total area of 83 sq.km, with a population of 252,000 as of 2004 (Brighton.co.uk).
As such, Brighton promises to have a potential for tourism and without proper planning for land use there is a risk of
16 Pages(4000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Case Study Report_Special Interest Tourism for FREE!