We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Literature Review - Essay Example

Comments (0) Cite this document
Summary
The unique characteristics of the nation are reflected in the structure, size and diversity of the country’s banking and financial sector. The commercial banking system in India comprises of the…
Download paper
GRAB THE BEST PAPER
Literature Review
Read TextPreview

Extract of sample
Literature Review

The public sector commercial banks are again divided into three groups – the State Bank group, other nationalized banks and the regional rural banks.
As competition in the Indian banking sector has increased due to deregulation and dilution of government ownership in PSBs, opening up of the banking sector to the private banks and foreign banks, competition has intensified. The banking sector is no more limited to accepting deposits from the public and giving out to loans to public. They now provide innovative service with innovative style. ATMs, credit cards and internet banking have changed the way banks offer services. Banks have added other services such as bankassurances, money transfers, and NRI services (Mittal & Mittal, 2009)
The marketing of services is different from marketing of products because services are intangible, heterogeneous, perishable and inseparable. Services cannot be patented, displayed or communicated (Zeithami & Bitner, 2000). Customer satisfaction in the services industry depends on employees’ actions (Douglas & Connor, 2003). How the service is delivered and how the service delivery process is perceived, holds importance in services marketing. The physical evidence in the service setting is extremely important, as according to Kotler, the place where service is bought is one of the most significant features (Hightower, Brady and Baker, 2002). Hence, intangible cues like the physical environment, the design, the landscape, the surroundings, the layout, the décor and the parking facilities – all create an impression on the five senses and determine how the service is perceived (Brunswick, n.d). In a bank setting, these act as interaction facilitator, thereby increasing performance. Thus, in services marketing the 4 Ps extend to seven Ps to include people, process and the physical evidence. When the service exceeds customer expectations, ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Literature Review Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/384535-literature-review
(Literature Review Essay Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.net/miscellaneous/384535-literature-review.
“Literature Review Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/miscellaneous/384535-literature-review.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Literature Review
However, both are critical in research papers and thesis and their choice depend on the requirements (Larocque, 2009). This paper will analyze the difference and similarities between annotated bibliographies and literature reviews. The paper will also look at the experiences of preparing a literature review.
3 Pages(750 words)Essay
Literature review
Hence, in this regard, both the private and the public sector have devoted considerable attention to the notion of customer satisfaction, which is a rudimentary basic in the customer-company relationship. Naturally, in order to increase the awareness about this concept, administrators have increasingly encouraged their staff to gain knowledge by studying and researching on this phenomenon of customer satisfaction for the welfare and growth of the organization.
10 Pages(2500 words)Literature review
LITERATURE REVIEW
The research was meant to do a pilot survey on skin hypersensitivity as a result of exposure to cyanobacteria. The study was carried out on volunteers mainly between the ages of 18 to 65 years. The use of a wide age range expanded the research and ensured reliable data was got.
6 Pages(1500 words)Essay
Literature review
This has not always been an easy task, yet society has continued to function one way or another for thousands of years. It is quite fascinating to define and describe culture because there are so many different ideas as to what constitutes a given group of people.
4 Pages(1000 words)Essay
Literature Review
2008). This review of literature will therefore, adopt the relevant studies, through which the researcher will be able to identify the issues that have been addressed and those that have not been addressed on the study topic. a) Purpose and Importance of Study The purpose of this qualitative study is to investigate the Indian business negotiation styles, and various factors that shape these negotiation styles.
5 Pages(1250 words)Essay
Literature Review
Different forms of negotiation are recommended for different disputes. Therefore, negotiation skills can be learnt and applied to help resolve these differences. Indeed, disagreement and misunderstandings are inevitable in our society due to the presence of individuals and their interrelationships.
5 Pages(1250 words)Essay
Literature review
In the study of the concept of learning organization, one of the issues that commonly arise is the distinct characteristics as compared to organizational learning. It is important to focus on the fact that learning organization means the
2 Pages(500 words)Essay
Literature review
lift would be using periodically repeated cycles, with accumulated liquid columns (neutralizing ions in this case) would be physically displaced to the surface by the high pressure lift gas injected below them. During the intermittent period, well fluids will be allowed to
2 Pages(500 words)Essay
Literature review
Shortage of nurses has been around for some years, but has aggravated as an issue in the recent years. There is shortage in the nursing profession at all levels ranging from educators to professionals. “Nursing colleges surveyed by the American
1 Pages(250 words)Essay
Literature Review
Market structure is the number one factor that directly influences the operations of any company, and certainly that of Kuehne+Nagel in the aerospace logistics sector. With little yet crucial elements like
3 Pages(750 words)Essay
Let us find you another Essay on topic Literature Review for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us