require lightweight suitcase(s) of excellent quality that they can use to carry important documents, valuables such as cash, laptops, cell phones, books, cameras etc and other personal belongings. After conducting an extensive research (by our marketers and research and development staff) and “listening to consumers” (Flores, 1993, 95) we reached a conclusion that customers require a lightweight and multi-purpose suitcase that can facilitate them and make their traveling experience pleasant and hassle-free. The unavailability of this kind of product in market provides us an opportunity to develop and market “Ecase” that can best suit individual consumer needs and fulfill their want/desire/demand of a quality lightweight suitcase which can also be used as a handbag.
Marketers have observed changes in customers’ perceptions because of globalization and more exposure to media and new advertising strategies. The fast and speedy lives of people have compelled them to demand products that suit them in this fast and changing environment. In this scenario, marketers at Albert are required to gain “new knowledge” and information so that they could develop and market new products that ease the consumers. In this case, the marketers have developed a new “Ecase” to facilitate customers and make their journey more comfortable.
The marketers will focus on individualized items rather than generic products because each situations and lifestyles. Changes in designs of “Ecase” will be made by taking into considerations the above mentioned things.
The first attribute is that Ecase will be made of a very light material “Carbon” to ensure a lightweight suitcase to store and keep different things. This will drastically reduce the ...
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“Oppotunities for Innovation Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/miscellaneous/385113-oppotunities-for-innovation.
Entrepreneurial steps for innovation 8 6. Innovative Organization 9 7. Mergers, partnerships and alliances promoting Innovation 15 8. Conclusion 16 9. References 17 Introduction Innovation and Change have become 'buzz words' in the last one decade (2000-2010) and it is expected to be more buzz during the current and next ten years (2011-2020).
In a short span, a lot of changes are evident, and this brings about the need to be creative. Majority of the companies try to keep up with the competition by, bringing up new product into the market before their competitors. This increases their sale thus maximizing their profit.
Both researchers as well as business managers deem innovation as “life-and-death matter for a firm” (Weiss, 2013). The extreme threat of competition and continued need to fight for survival fosters organizations to bring innovation into their system. Researchers from the field of business and management have found that organizations which have the capacity to innovate can respond at a much faster pace to the challenges of the environment than companies which lacks innovative capacities.
Older product are available at much cheaper price. (Thompon, 88-119)
Innovation i the key to future buine ucce. In a highly competitive environment when emerging problem need new and more efficient olution and where new competitor are alway in the competition, companie that do not ee invetment in innovation a important are at rik.
A market driven company ensures that it is able to get market for their products by focusing on the market and customers. For example, Cisco is a market driven company. The company’s every decision is based on its customers, and it always tries to ensure that the
Nike has remained competitive in the industry by focusing on standards which have boosted its business. It has strengthened its processes and communicated to the audiences in such a way that there is a personalized feeling available with the brand. The development has been
This motivated the company to introduce the manufacture of the processors. The adequacy of the market demand was the motivating factor for the company to venture into the business. The leadership of the company eyed for the availability
Google relies heavily on innovation for its growth. Google recruits “the best and brightest”(top GPAs,top schools, in spite of experience and age).It has also created atmosphere which is the desire of every
As the report stresses human resource management has a crucial role to the growth of innovation. This is because employees are the people who understand what needs to be done to improve customer experience. The lists the pros and cons of innovation and sound human resource practices that facilitate innovation.
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