Student’s reply: E-marketing will truly affect consumer perceptions of privacy and security. As technology continues to improve over the years, methods of advertising will advance as well. Companies will always match up with other companies, trying to attract as many consumers as they can. All the popular websites feature internet marketing; search engines, online forums and communities such as My Space and Facebook, and company websites. On online communities such as Facebook, ads pop up that match up with ones interests that may be displayed in their profile. This is another advancement companies have made to promote themselves. It is controversial because information in someones account has been made available to online companies in promoting themselves. This happens all over the internet, yet people still continue to use the internet because it is quick and easy, and often times, requires little work. E-marketing has kept up with the consumer. Marketing has gone from paper, to graphic, to electronic, and with the help of the internet, international.
Marketers used pop-up ads to get a users attention which the consumers disliked. Now they fill the sides of pages while users surf the internet. Marketers have offered online newsletters to users on many sites. This is one method I believe has worked. Companies ask a user if they would like to join a news letter, and they receive these letters only if they agree. This way, if they are not interested in the company, they will not be bothered. This was one approach marketers used that I felt worked and respected peoples privacy.
Response: I agree with the above statement. E-marketing has come to stay and unless a major obstacle or glitch like the Y2K scare interrupts the internet connectivity, which is most unlikely, companies will continue to develop new strategies to sell their products on the internet. However, this will happen only in the tech savvy developed world. Other