as well as political effects on a society, and thus, a huge number of scholars and experts are putting efforts to understand the influence and effects of media on its own society, as well as societies around the globe. In particular, this paper will be endeavor to analyze the role of American media in the Japanese society, and will attempt to identify different aspects of the American media that is playing a crucial role in altering the Japanese culture and society.
In sociology, experts (Richardson, pp. 23-25) consider American media as a powerful body that has the command of influencing nations globally, and they often term American media as ‘pop culture.’ In specific, American media is a wide sector involving huge range of components, such as television, films, newspapers, and radio; however, experts believe that only television and films have the ability to influences masses due to their long-ranging availability as compared with newspapers and radio that confront limitation of national, as well as educational boundaries. Interestingly, the two components of the American media: television and films have yet been successful in promoting individuals in other countries to think, behave, act, and respond in an American way, and that is visible in most of the countries, especially the Asian countries that are already under influence of American politics and power.
It is an observation that sociologists (Porter, pp. 12-13) in Japan are now afraid of cultural homogenization in the country due to increment in the influence of American pop culture globally. In this regard, they are putting efforts to prevent such cultural deterioration in a significant manner by putting barriers. Still, the American media has been successful in acquiring mass audience in Japan, and nowadays, MTV, Star World, Hollywood, etc have now become a part of Japanese society, especially young members of Japan that will be the future leaders of Japanese culture and society.
A number of